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Are you “excited” about your target market?

Posted by Ilise Benun on

In my Beginner Marketing Group, one of the first steps is choosing a target market.

In my group call today, we got into a very interesting discussion about whether a market (like healthcare, renewable energy or financial services) needs to be "exciting" to you in order to pursue it as a target market.

Listen to this clip from the call. (1:45)

What do you think? Does your target market need to be “exciting”?

P.S. If you need to pinpoint your target market (and get your marketing rolling) the next Beginner Marketing Group starts the week of Sept 27th. Details here or fill out this form.

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