The newly released 2012 Marketing Plan Bundle is available in two versions: Beginner and Advanced. But which one should you choose?
• Choose the Beginner plan if you haven’t put much effort into your marketing and you feel like you have no clue how to get started or which marketing tools are most effective. The Beginner Bundle will give you a structure to work within and tell you exactly which tools to use and how often.
• Choose the Advanced plan if you already have target markets in mind and some marketing in place, such as an email newsletter (even if you don’t send it out that often). You can adjust the tasks according to your needs.In short, the Advanced plan includes everything that’s in the Beginner plan and more, including tasks to build the tools that position you as an expert in your field (speaking, writing and case studies).
Still not sure?
You are a Beginner if:
- You recently started your own part-time or full-time business (or think you might be doing so soon) OR
- You've been in business a while, gotten most work through word-of-mouth and haven’t really done much marketing OR
- You’ve been in business a while but want to introduce your services to a brand new market OR
- You still haven’t yet finished your web site (or it desperately needs a revamp)
You are Advanced if:
- You have an established business and you do “some” marketing here and there but get most of your clients through word-of-mouth OR
- You get work but it’s not the work you want OR
- You can’t seem to avoid The Feast or Famine Syndrome
If you’re still unsure, choose the Advanced Bundle version. Since it includes everything the Beginner version does, you can always delete and/or customize extra tasks to suit your situation.
Whether you choose Beginner or Advanced, steady marketing will fill your client pipeline and create a strong 2012.
Ready to ramp up for the New Year? Buy the Marketing Plan Bundle now…