Are you a local generalist or a national specialist?

Another point made by Tim Williams at MYOB last weekend was that you have a choice between being a “local generalist” or a “national specialist.”

If you are a generalist, it’s likely you’ll do most of your work locally, because why would someone from Kalamazoo come to work with you? But if you are a specialist, you are in a position to attract those clients from Kalamazoo because they can only get what you provide from you.

So which would you rather be?