Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).
If you’ve read my un-newsletters, you know they usually start with a personal anecdote, and then segue to a writing tip. My latest newsletter, however, was a departure from this format. Because of my recent move from Ireland back to New York, I opted for a more personal newsletter called New York, here I come… (I repurposed it from one of my recent blog posts!)
While I wanted clients to know about my move, I hesitated because it wasn’t about writing at all. It didn’t include anything useful or informative about copywriting. This time, the newsletter was totally about me. Even though I’m a big fan of “personal,” I wondered if this was too off-topic.
But (after running it by Ilise first, of course!) I went for it. And I’m glad I did. Not only was it my highest open rate yet, but I also got so many well wishes from clients and readers. It gave me warm fuzzies. And it gave my clients and potential clients a little more insight into me as a person, I guess.
On this blog, I’ve always been transparent (and probably even over-shared at times). I’m an open book. But since my un-newsletter audience is comprised of clients and prospects, they probably don’t need to know about my meltdowns or the time I got underwear stuck in my hood, right?
I don’t think we should share everything, but I do think no matter what, we’re all human. My theory is: humans like working with other humans. So, if we can share something that our audience can relate to, or that allows them into our world a bit, maybe we should…
What do you think?