Are our proposals missing the boat?

Welcome to Week 31 of my adventure as a member of the Marketing Plan Group. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning from my group experience.

Have you ever gone to a hairdresser whose hair is a mess? Probably not. Because why would you get your hair done by someone with bad hair? A hairdresser’s hair is their marketing tool.

As creatives, we have marketing tools too. Some are obvious (websites, brochures, business cards), and some you might not realize.

So in case you didn’t know, I’ll share what I learned in my group:

Proposals are marketing tools.

That’s right. Proposals are serious marketing tools. Everything our prospects see or hear, when it comes to our creative business, is a marketing tool.

So, how can we make our proposals better?

By making them “speak” for us. By helping us demonstrate why we are the best candidate for the job.

Remember, your proposal might get passed around, from your main contact, to somebody who doesn’t know you at all. All this “new” person knows about you is what is on that piece of paper. If this “new” person is involved in the decision, shouldn’t they know how great you are too? 

Here’s the deal. I’m learning that one basic proposal template does not necessarily work for all clients. I’m also learning that the proposal can really make or break whether or not you get the job. How is yours working for you?

If you want to learn more about what should be in your proposal, listen to this podcast from The Designer's Guide to Marketing and Pricing.