Welcome to Week 18 of my adventure of following the Start Up Version of the Grow Your Business Marketing Plan + Calendar. In my posts, I talk about my voyage down the road of self-employment as a virtual marketing assistant, my achievements and roadblocks along the way, and I include a weekly recap at the end.
I received a call from a prospect who found me online (right here at the Marketing Mix). We talked for a while about her needs, and then she asked me for more information about what I’ve done for other clients. I took this to mean case studies.
The idea of case studies scared me, especially when I looked online at models. But then I remembered that I don’t have to do things a certain way, or follow any corporate model. I can do case studies my way!
So, I developed a format to make case studies work for me. I went with a loose interpretation of client, problem, solution, to demonstrate what I’ve done, and what I can do in the future. I called this piece, “What Can I Do for You?”
As with many things, the thinking about it was so much worse than the doing it.
I’m so happy to have another “promo piece” in my arsenal. (In addition to the one I created in April for web designers who want to offer their clients extra services like web copywriting and blogging.) And the truth is, some version of case studies has been much needed for quite a while… it just took a little encouragement.
There’s nothing like a prospect to put a little much-needed fire under your rear.
PS. If you’ve been putting something off, like creating case studies, I’m happy to disguise myself as a prospect, call you, and ask for it! Just let me know.
Week 18 Recap: I’m still connecting with three people per day on Biznik. I love the idea of doing at least some social networking each day, and since it’s just three, I am able to give more thought and time into each interaction—which in my opinion is one of the things that makes Biznik more personal than other social networking sites. I’m also drafting my cold calling script, voice mail script, and follow up email. And next week, I’m going to make practice calls to 5 people just like the marketing calendar says. I’m not thinking about it too much, I’m just going to do it. Less thinking, more doing! Are you getting your script ready?