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A client sprouted, years later…

Posted by Deidre Rienzo on


I am pretty impatient about most things. The idea of exercising now to achieve buns of steel in a year just doesn’t appeal to me. It’s like the kale I planted two weeks ago. I check it every day, and find myself frustrated that it hasn’t sprouted yet. Grow, darn it!

Because of this, it makes me beyond happy that in 2010, I listened to Ilise Benun and started a newsletter. (It also amazes me that after I stopped putting it on a pedestal, I’ve been fairly consistent with it since then.) Unlike kale, the newsletter crops continue to sprout, years later.

This email arrived last month. It’s from someone I met at a conference in 2010. (I had asked if I could put her on my un-newsletter list to stay in touch. She said I could.)

Good morning. Although it’s been a long time since we’ve connected, I feel like we’ve stayed connected through your newsletters. I am considering adding a monthly blog post to my website. In order to do so, I need to turn the writing over to someone – otherwise it will never get done. 

Some of my best ongoing clients arrived this way too. All because I planted a seed years ago.

If you don’t want to wait that long (or at all)—I totally get it. There are instant rewards as well:

  • Excited stomach butterflies before hitting send (which MailChimp illustrates so well).
  • Feeling productive for checking off goals and keeping marketing on-track.
  • Replies from clients, friends and prospects that start conversations.

Newsletters make kale instantly, and constantly, for years.

As for my real kale, I’m still waiting…and trying hard to be patient.

Need some inspiration for your own newsletter? Check out Ilise’s list of client newsletters.

Hi, I’m Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide). To keep in touch, sign up for my un-newsletter here

*Kale photo, courtesy, Shutterstock. 

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