It’s easy to complicate your marketing with too many marketing tools. But if you want a full pipeline all year long, simplify instead.
David Baker of ReCourses (follow him @recourses) recently tweeted, “Marketing plans should be 1 page long, each: short- and long-term activities. If done right, ALL are fun…w/o cold-calling.”
I can do it less than 100 words. Here’s your marketing plan for 2012.
Choose 3-5 marketing tools (and no more) and do them diligently and persistently. The 5 recommended by Marketing Mentor in the 2012 Marketing Plan Bundle are networking (in person and on LinkedIn), an optimized “marketing-smart” web site, and high quality content that you disseminate through email marketing, speaking and writing.
And if you have been meaning to join a Beginner Marketing Group, the next one starts January 17th. There are 2 spots left!