2 parts to a testimonial

Testimonials are great marketing tools because your prospects are more likely to trust what others say about you than what you say about yourself.

Often, after I do the free consultation with someone who’s interested in the Marketing Mentor programs, they’ll say, "I think I’ll take a look at your testimonials page." So I’m glad I have gathered those comments from happy clients over the years.

One challenge when soliciting testimonials, however, is that some people or companies may not want their name or company name used in your promotional efforts. Sometimes the reasons are legal, sometimes purely personal. No matter.

But don’t despair. Just because they don’t want their name used doesn’t necessarily mean you can’t use their comment.

Because testimonials are made up of 2 things: what is said and who says it. Having both is great, especially if the "who" carries weight in the minds of your prospects. But sometimes one without the other is enough. You can use initials to identify or descriptions to clarify.

What do you think? If you were reading testimonials for a service you were considering, how important is the name and company name?