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14 Lame Marketing Excuses (and counting)

Posted by Ilise Benun on


My latest mission is to uncover as many lame marketing excuses as I can and show you how lame they (not you) are!

So the other day I sent a message to my Quick Tip subscribers, asking them to, honestly and without guilt, share with me their lamest marketing excuses – and I got back some doozies!

I asked them to finish this sentence:

I should do more marketing but ________________

Here’s the most honest one: I just don’t f$#!ing want to!

And many more — recognize any?

  1. I don’t know what to say!
  2. I’m really bad at selling myself.
  3. Only word-of-mouth marketing works.
  4. I’m not sure what I have to offer is any better than anyone else.
  5. I am not sure how to approach a stranger.
  6. I want it all to be perfect before I start.
  7. I’m overwhelmed by all the different yet simultaneous fronts of attack.
  8. I’m worried that I will be annoying. Ugh…
  9. I’m never satisfied with my website design, but can’t imagine chasing after clients until it is published.
  10. I keep marketing to the same people without getting a commitment and don’t know what to do next.
  11. I don’t have time!
  12. I’m too busy with client work!
  13. To come up with something of value to say would take more time than I have or am willing to devote to it right now.
  14. My pet tuna keeps hogging the computer! Grrrrr

And my favorite:

…but I’m afraid it’s going to work :)

Is yours on the list? If not, send it to me (ilise at marketing-mentor dot com)

We’ve got to get these out into the open — because what’s stopping you is most definitely stopping others too!

And if you’re ready to ditch the lame excuses and get better projects, check out the Weekly Marketing Checklist — it tells you exactly what to do when.

*tuna, courtesy, Shutterstock.


  • More in: Connecting, Freelancing, Posts by Ilise, Self-Promotion

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