
by Ilise Benun

Price: $12.95
Discover the Secrets of Websites that Stand Out and Generate Business!
With more than 4 billion web pages on the
Internet (and growing), it’s easy for yours to get lost in the
shuffle. Yet despite the odds, you can dramatically increase your
site’s effectiveness using just a few tips from “Does Your
Website Measure Up?”. If you’ve ever felt like having a
website is a waste of time and effort, this MP3 program could breathe
new life into your business!
In this 80-minute audio program of a live presentation, Ilise Benun, author of Self-Promotion Online and Designing Websites for Every Audience,
shares her insights on websites that work. Her easy tips and tricks
will help you design sites that encourage prospects to respond, whether
you’re starting from scratch or updating an existing site.
Ilise’s easy, jargon-free strategies
will benefit novice users and experienced designers alike. You’ll
learn how to make websites user-friendly and easy to use, using
real-life examples as your guide.
You’ll also learn to think beyond
design and programming when promoting yourself on the Web. Ilise
reveals how to gain the trust and familiarity of your prospects by
becoming a resource for their needs.
And because “Does Your Website
Measure Up?” is recorded in MP3 format, you can take it with you
anywhere your digital audio player can go. Listen while you drive, work
out, run errands, or at any other convenient time and place. (Comes
with transcript and Powerpoint slides.)
Using just a few of Ilise’s tips can dramatically improve your online marketing:
“My site gets rave reviews and I've picked up three new clients in the last month alone!”
Collin Dayley, Direct Response Copywriter & Consultant.
Once you’ve heard Ilise’s
insights, your website will become more than just an online brochure or
portfolio. You’ll discover how to transform your site into a
valuable resource for your prospects that drives business to your door.
“If you're like me, you've found
that many of the rules you were taught in art school don't all together
apply to the web....Perhaps the biggest point [Ilise] makes is that the
audience isn't just faceless "users," they’re people. They're
your mother, father, siblings, neighbors and co-workers. We need to see
the audience as such and not simply nebulous "clicks" and stats on our
site logs.”
Neil Tortorella, Canton, OH
Here’s a sneak preview of the powerful strategies Ilise presents in “Does Your Website Measure Up?”:
- The 3 major benefits of online marketing
- Using your website to build trust online
- How to use online marketing make people feel like they know you
- 6 reasons why you must have a website
- An automatic way to keep in touch with every prospect who visits your website…or needs to
- How to determine who your users are—and what they need to see on your website
- 7 ways to make your site user-friendly
- The “3-click rule”
- How to design web pages for maximum understanding and clarity
- Guidelines for spotting designs that block your message—before they chase customers away
- How to connect prospects with the people behind the site
- The 8 pages every effective website must have
- How to design home pages that are easy to navigate
- How to use color to simplify your site
- Using your client list as a self-promotion tool
- How to encourage website visitors to give you their contact information
- Making the most of screen “real estate”
- How to make your site effective no matter what type of computer the user has access to
- Using your website as an effective digital portfolio
- How to make your site a resource for your prospects that will keep them clicking back regularly
- Driving traffic to your site
- How to find out how popular your site is
- How to get found by search engines
- Using reciprocal links to build website traffic and networking relationships
- How Flash animation may affect your search results
- Integrating your web site with email marketing
- 4 ways to make the most of everyday email
- How to create an email newsletter your prospects will want to receive and read
- 4 reasons why prospects will want to receive your email newsletter
You’ll also get bonus self-promotion tips like these that you can use in all your marketing efforts:
- Ilise’s 7 secrets of self-promotion (plus a bonus secret that beats them all!)
- How to promote your services without bragging
- 5 essential marketing tools you must have
- How to answer the question: “what do you do” in a way that encourages business
- PLUS: Ilise’s #1 self-promotion tip
And there’s much more!
If you’re not getting the response
you need, or if you just want to improve an existing site, “Does
Your Website Measure Up?” will change the way you think about
online marketing. Ilise makes it fun and easy to unlock the full
potential of your website and make lasting connections with your
prospects and clients!
Boost Your Online Visibility…And Your Bottom Line
Now your website can become more than just a placeholder on the
Internet that proves you exist. With Ilise as your guide, you’ll
create a surge in website response and stimulate the amount of business
you generate online. Her simple strategies will give your site that
“human” touch that makes prospects trust and remember you.
And you won’t need a computer science degree to use any of
Ilise’s profit-growing ideas.
You’ll also get proven self-promotion
strategies you can use online, at networking functions, and in all your
marketing materials!
Download “Does Your Website Measure
Up?” today to discover the secrets of winning websites. This
information-packed audio program is only $12.95 and is guaranteed to
improve your online marketing, or we’ll refund every penny.
Stronger Online Results…Or Your Money Back!
We’re so sure that you’ll profit from more effective online
marketing after trying just a few of Ilise’s insights that
we’re willing to stand behind “Does Your Website Measure
Up?” for 365 days.
Take a full year to try out Ilise’s
web design and online marketing strategies. Track your results. If
you’re not getting more response from your website seeing
dramatic improvements to your bottom line, we’ll refund the full
cost of your purchase—you can even keep the MP3 file as our
thanks for trying us out.

Price: $12.95
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