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| BUSINESS FOCUS |
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| Price: $9.95 |
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The Nuts and Bolts of Running a Design
Shop
If you’re like most designers we
know, you’d rather spend your time doing creative work than
running a business. In this easy-to-read transcript, veteran designer
Peleg Top reveals exactly what business skills you need, and how to
master them with a minimum of time and effort. Whether your shop has
been in business for ten years or ten minutes, his easy, plain English
tips will help you master the critical administrative, financial, and
marketing skills you need to make your business flourish!
read more
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| Price: $97.00 |
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The Complete Creative Freelancer Conference on Demand
We partnered with HOW Magazine to
create a special event packed with practical, field-tested strategies
for freelance success. In August, 2008, we brought more than 200
creative professionals together at the first-ever Creative Freelancer
Conference, held in Chicago—and the results were nothing short of
amazing.
It was the first and only conference for the creatively self-employed,
and the buzz of excitement and encouragement was tangible throughout
the entire event. Our speakers—eight successful freelancers who
know the creative field inside-out—revealed the tools and
techniques they use to make more money, live balanced lives, target the
most exciting and profitable markets, manage their time effectively,
and keep their creative juices flowing.
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| Price: $10.00 |
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Awards. How Important To Your Business?
A three-page article that provides
background and recommendations for effectively using award competitions
to further your business objectives. Includes a formula for setting an
awards budget.
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| Price: $15.00 |
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Fifty Business Standards For Graphic Design & Creative Services Companies
12 pages. This booklet provides
fifty key ratios, indicators, and guidelines for managing a successful
creative services business. Gathered from the actual practices of
hundreds of design studios, agencies, and freelancers, it helps
establish specific performance measurements for an industry where
guesstimates have previously been the norm.
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| Price: $15.00 |
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What Is It That Makes a Creative Firm an "Agency"?
A three-page article that defines
terms, and covers the working procedure differences between firms that
are project-oriented (e.g., design shops), and those that are
process-oriented (e.g, advertising and PR shops). Includes a sample
four-page agent agreement and a sample placement order. |
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| Price: $20.00 |
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Graphics Standards. Providing Them To Clients
An eight-page article that discusses
the importance of graphic standards materials in branding, and
describes how to sell, price, develop, and format them. Includes two
prospecting letter samples, two samples of standards manual pages, and
a sample six-page proposal with pricing. |
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| Price: $15.00 |
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Size. What's Right For A Creative Company?
A four-page article that examines recent improvements in proofing
technology and how they have affected responsibility. Includes
"limitation of responsibility" language for proposals and two sign-off
forms. |
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