Are you doing everything you can to build a successful freelance business?

How many of these questions have you asked as you build your business?

• “How much should I charge for my work?”
• “How do I get the clients I want most?”
• “How do I balance life and work?”

These are some of the questions that we hear every day when mentoring creative professionals like you. We know the challenges solopreneurs face because we’ve faced them ourselves and helped many others do the same for a combined 35 years. During that time we’ve discovered that many creative freelancers struggle with the same issues, but don’t know where to go for answers.

That’s why we partnered with HOW Magazine to create a special event packed with practical,
field-tested strategies for freelance success. In August, 2008, we brought more than 200 creative professionals together at the first-ever Creative Freelancer Conference, held in Chicago—and the results were nothing short of amazing.

It was the first and only conference for the creatively self-employed, and the buzz of excitement and encouragement was tangible throughout the entire event. Our speakers—eight successful freelancers who know the creative field inside-out—revealed the tools and techniques they use to make more money, live balanced lives, target the most exciting and profitable markets, manage their time effectively, and keep their creative juices flowing.

Many who attended have called or e-mailed us to say they’ve discovered the inspiration, resources, and confidence they needed to revitalize their businesses—and the post-conference success stories we’re hearing are making our jaws drop.

Get the projects, clients, and fees you want…and still have time for a life!

It’s not too late for you to reap some of the same benefits as the freelancers who attended the conference! We can’t give you the amazing networking opportunities or face-to-face interaction with the speakers, but with the Complete Conference On Demand you can learn the same powerful strategies they revealed—at a fraction of the cost paid by the original attendees.

The Complete Conference On Demand includes audio MP3s, session handouts and copies of the speaker presentations for the inspirational sessions…everything you need to take your creative freelance business to the next level. You’ll gain the knowledge, motivation, and specific success tools you need to make doing what you love profitable.

Real Solutions from Real Creative Professionals

We didn’t invite corporate types in 3-piece suits to answer the burning questions creative freelancers have. We went to people like you—self-employed solopreneurs with proven track records—to tell us the specific strategies that really work in today’s market.

     Price: $87.00

Here’s what you’ll find in each of the 8 sessions:

Secrets of a Successful Solopreneur
with Ilise Benun and Peleg Top

Freelancing gives you the opportunity for amazing freedom, but it also brings a tremendous responsibility. Not only are you in charge of doing the work and managing your time and money, it’s also up to you to get the work and keep your clients happy—all so you have a life of your own and enjoy the fruits of your labor.

In this opening session, marketing and creative experts Ilise Benun and Peleg Top (in business for more than 35 years combined) debunk the myths that can hold you back from living your life the way you want and doing the work you enjoy most. You’ll learn how to take control of the kind of work that comes your way so that you don’t need to take whatever comes along, a simple test to regularly assess your progress as a business owner and identify the areas that need more attention, plus many more tips and strategies from their own solo experiences.

Creative Collaboration Workshop
with Dyana Valentine

Working alone can be a two-edged sword. You may be in control, but many freelancers struggle to use that control without support or resources. In this workshop, professional management coach Dyana Valentine will show you why you don’t have to go it alone. You’ll learn how to make and maintain connections that will help you match struggles with strengths—and achieve your goals for growing your business.

How to Get Clients to Fall in Love With You
with Joan Gladstone

It’s one thing to have “satisfied” clients, but happy clients say “yes” more quickly, send you more work, and pay their bills faster. Joan Gladstone, one of the leading crisis communications consultants in Southern California, has been helping solopreneurs make clients happy for nearly two decades.

In this strategy-packed session, Joan reveals the ten reasons why clients say goodbye and shares 12 success strategies that keep them coming back for project after project. You’ll also learn how to save relationships when a good client starts to go sour, how to hold onto great relationships when your primary contact leaves the company, and how to make sure you stay in tune with your clients’ needs and preferences.

Building a Well-Oiled Marketing Machine
with Ilise Benun and Colleen Wainwright

Have you ever said “I’m not good at marketing”? Do you think effective marketing and creative work are two different jobs? Don’t believe it! Professional marketing coach Ilise Benun and the multi-talented “Communicatrix” Colleen Wainwright team up to show you the five most effective marketing tools creative solopreneurs are using today. You’ll find out how to target specific markets that interest you, position yourself as an expert, and make more money with easy, low-cost strategies.

Listen in for just an hour to discover the most effective way to answer the question “what do you do?”, how to do easy and effective “research calling” (we don’t call it “cold calling” anymore), how to find clients who know they need you, and create an image of professionalism that makes prospects think of you first when they’re ready to buy. Plus: A nearly-forgotten but amazingly effective tool that your prospects will remember and appreciate for years

How to Talk to Your Clients About Fees
with Peleg Top

Freelancers hate talking about money. We don’t know what to charge, we don’t know what other freelancers charge, and we don’t know what the market will bear. This one-hour session is crammed with the profitable strategies that took veteran designer Peleg Top from humble beginnings to a studio that does prestigious work and brings in high profits.

Peleg’s powerful techniques will give you the confidence to talk about money comfortably and encourage prospects to reveal their budget expectations. You’ll discover what creates value, the right questions to ask to help you build trust and make the fees you want, and how to take the lead so that you control the money conversation. If you’ve ever struggled with what to charge or how to get paid what you deserve, you’ll want to listen to this session again and again!

A Quick and Dirty Look at Proposals and Contracts
with Lloyd Dangle

You can spend a year in law school learning how to write effective contracts, or you can get a crash course in this information-packed one-hour session! Successful cartoonist and Graphic Artists Guild member Lloyd Dangle reveals why you need a contract for your freelance business, including legal protection, smoother business relationships, and higher profits.

Lloyd covers the ins and outs of contracts in plain English, without confusing “legalese”. You’ll learn how to build strong contracts for yourself—and what to watch out for when negotiating contracts from larger clients. You’ll also get Lloyd’s bonus handout, which covers strategies for educating your clients and enforcing studio policies (such as not giving price quotes over the phone).

How to Find Time to Build Your Freelance Business
with Lee Silber

When you spend your time on anything, you’re giving up a piece of your life. How can you use that time to run a successful, effective business while still enjoying a life of your own?

Lee Silber is a successful surfer, author, and entrepreneur. He’s the author of 13 books and the owner of 6 businesses even though he’s never worked a “real” job. You’ll laugh hard—and think hard—as he helps you identify your natural thinking style and how to work with it effectively. You’ll learn how to focus on your strengths instead of fighting them, make tasks easier so they get done faster, value your time, and make sure you do the things that matter most to you sooner rather than later.

Reaping the Rewards of Creative Independence
with Jeff Fisher

Are you living to work or working to live? In this inspiring final session designer Jeff Fisher of LogoMotives reveals how to take control of your work/life balance and enjoy the lifestyle you’ve always dreamed of having. You’ll learn how to keep your work and home life separate, have fun with your work, maximize the value of the people resources in your life, stay healthy, and make sure you get out of the house regularly.

If your clients are treating you like just another employee at their beck and call, Jeff’s creative strategies will set you free. Set the rules of your own business, choose where and when you work, what you work on, and how you relax on and off the job. Jeff also provides powerful strategies for eliminating fears and limitations, building confidence, and believing in your talents and skills. Plus: discover the amazing thing that can happen when you raise your rates!

Experience the 2008 Creative Freelancer Conference!

The original conference attendees paid as much as $495 each to attend this amazing event, not counting their travel and hotel costs. But with the Complete Conference On Demand you can hear everything they heard for just $97. That’s more than 70% off the original cost of the conference!

You’ll get the resources from each session in multiple formats so that you can use them in the way that’s most effective for you. Listen to the MP3 audio in the comfort of your home, during your workout, or in the car. Scan each speaker’s PowerPoint presentation to find key highlights quickly. Or watch a QuickTime movie that combines the two exactly as they were presented at the conference…it’s the next best thing to being there yourself!

Price: $87.00