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BUSINESS FOCUS            
       
Creative Business Newsletter

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Special Marketing Mentor Discount!
$129/yr - PDF subscription

The Creative Business Newsletter - Subscription

Published by Cameron Foote, Creative Business is the only publication 100% devoted to the business side of creative services--graphic design, interactive, advertising, editorial, and marketing. Founded in 1989, it is published nine times a year--six regular and three special issues--in a format of 12 to 16 pages.

The information in Creative Business comes from the actual experiences of thousands of creative firm principals and freelancers. To ensure objectivity, everything we publish is extensively researched and staff written, and advertising is not accepted.

FREE ADVICE INCLUDED: All subscribers also receive unlimited access to telephone and e-mail advice. Subscribers are encouraged to call or e-mail Creative Business anytime they need a business reality check, face a new situation, or desire a second opinion. This added benefit, unique among publications of any type, saves subscribers thousands $ each year in wasted time and avoidable mistakes.

View a sample issue here.

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Creative Business CD

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Special Marketing Mentor Discount!  $149

The Creative Business Newsletter - CD of Back Issues

A virtual business library for design and creative service organizations.

Fifty-three Creative Business newsletter issues (complete years 2005 to 2009 and January to August 2010), along with some thirty forms and ninety separate articles, are on each CD. Hundreds of subjects, ratios, management benchmarks, and subscriber questions/advice are covered, and all can be searched by keyword.

A Creative Business CD provides an easy and less expensive way to tap into the most extensive archive of business information and advice available for creative services firms.

Special Offer: A trial subscription to the PDF edition of the Creative Business newsletter for the balance of 2010 issues is included.


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Creative Business CD



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Price: $87.00


The 2010 Complete Creative Freelancer Conference On Demand

The 3rd Creative Freelancer Conference was packed with tools to help creatives take their freelance business to the next level. This on-demand package includes all audio MP3s and copies of the speaker presentations for the inspirational sessions. You’ll gain the knowledge, motivation, and specific success tools you need to make doing what you love profitable. Sessions include:
  • You are a Business (Ilise Benun)
  • Pitch Perfect (Dyana Valentine)
  • Who's the Boss: Managing Clients and Their Expectations (Luke Mysse)
  • It's Your Money: So Take it Personally (Galia Gichon)
  • Freelance Legal Basics: Contracts and Copyrights (Jean S. Perwin)
  • Your Internet Marketing Toolkit: Find and Use the Tools That Are Right for You (Aliza Sherman)
  • Prioritizing, Deciding and Doing: Your Hands-On Guide to Making the Best Decisions (Samantha Bennett)
  • Freelance Success Panel (Ilise Benun)
read more (and listen to audio clips)

Get CFC 2008 & 2009 & 2010 at the discounted price of $199.










CFC on Demand
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Price: $87.00

The 2009 Complete Creative Freelancer Conference On Demand

The 2nd Creative Freelancer Conference was packed with tools to help creatives take their freelance business to the next level. This on-demand package includes all audio MP3s and copies of the speaker presentations for the inspirational sessions. You’ll gain the knowledge, motivation, and specific success tools you need to make doing what you love profitable. Sessions include:
  • You are not alone (Ilise Benun and Peleg Top)
  • What Will Your Freelance Business Be When It Grows Up? (Petrula Vrontikis)
  • Money-Saving Tax Solutions for Creatives (June Walker)
  • The Essential Rules for Writing and Presenting Proposals (Peleg Top)
  • Effective Presentations Skills (Daryl Salerno)
  • Dealing with Nightmare Clients (Michelle Goodman)
  • The Astoundingly Simple Secrets to Making Social Media Work for You (Colleen Wainwright)
  • Create or Die: Thriving in the Create-on-Demand World (Todd Henry)
Plus extra bonus sessions:
  • Freelance Success Panel
  • Speaker Panel Q&A
read more (and listen to audio clips)

Get CFC 2008 & 2009 & 2010 at the discounted price of $199.



CFC on Demand

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Price: $87.00
  The 2008 Complete Creative Freelancer Conference On Demand

We partnered with HOW Magazine to create a special event packed with practical, field-tested strategies for freelance success. In August, 2008, we brought more than 200 creative professionals together at the first-ever Creative Freelancer Conference, held in Chicago—and the results were nothing short of amazing.

It was the first and only conference for the creatively self-employed, and the buzz of excitement and encouragement was tangible throughout the entire event. Sessions include:
  • Secrets of a Successful Solopreneur (Ilise Benun and Peleg Top)
  • Creative Collaboration Workshop (Dyana Valentine)
  • How to Get Clients to Fall in Love With You (Joan Gladstone)
  • Building a Well-Oiled Marketing Machine (Ilise Benun and Colleen Wainwright)
  • How to Talk to Your Clients About Fees (Peleg Top)
  • A Quick and Dirty Look at Proposals and Contracts (Lloyd Dangle)
  • How to Find Time to Build Your Freelance Business (Lee Silber)
  • Reaping the Rewards of Creative Independence (Jeff Fisher)
read more

Get CFC 2008 & 2009 & 2010 at the discounted price of $199.
 


CFC on Demand

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Price: $199.00

The 2008 & 2009 & 2010 Complete Creative Freelancer Conference On Demand - Special Bundle Offer

Get all the goodness from the first, second, and third annual Creative Freelancer Conference in this discounted bundle offer. That's three year's worth of the most inspirational sessions from talented speakers who are leaders in the industry. Share in everything that creatives like you learned and experienced at the 2008, 2009, and 2010 Creative Freelancer Conferences with this jam-packed package.



communications audit toolkit
Communications Audit Toolkit

Don’t waste another minute meeting with prospects that never become clients.Or submitting proposals for projects that never materialize.Or reviewing a company's marketing materials, proposing improvements, never to hear from them again. You should be paid for that time. Whether you're offering design, copywriting or another service, you can be. Here's how: propose a Communications Audit. Written by Creative Business.

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Price: $19.95



Awards

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Price: $10.00
  Awards. How Important To Your Business?

A three-page article that provides background and recommendations for effectively using award competitions to further your business objectives. Includes a formula for setting an awards budget. Written by Creative Business.
 

 
Fifty business standards

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Price: $15.00
  Fifty Business Standards For Graphic Design & Creative Services Companies

12 pages. This booklet provides fifty key ratios, indicators, and guidelines for managing a successful creative services business. Gathered from the actual practices of hundreds of design studios, agencies, and freelancers, it helps establish specific performance measurements for an industry where guesstimates have previously been the norm.Written by Creative Business.

 

 
What makes a creative firm an agency

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Price: $15.00
  What Is It That Makes a Creative Firm an "Agency"?

A three-page article that defines terms, and covers the working procedure differences between firms that are project-oriented (e.g., design shops), and those that are process-oriented (e.g, advertising and PR shops). Includes a sample four-page agent agreement and a sample placement order.Written by Creative Business.
 

 
Graphic Standards

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Price: $20.00
  Graphics Standards. Providing Them To Clients

An eight-page article that discusses the importance of graphic standards materials in branding, and describes how to sell, price, develop, and format them. Includes two prospecting letter samples, two samples of standards manual pages, and a sample six-page proposal with pricing.Written by Creative Business.
 

 
Size. What's right for a creative company

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Price: $15.00
  Size. What's Right For A Creative Company?

A four-page article that explains the benefits and tradeoffs of size and why growth is not necessary for creative freedom and profitability. Written by Creative Business.
 


 

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