• Too busy to promote yourself?
  • Not sure how to find new clients?
  • Nervous about pricing your work?

Whether you are a seasoned creative solopreneur or just starting out, it’s common – and natural—to worry about where your next project will come from, how to price your work and how to find clients. But these worries don’t have to be all-consuming.

If you want practical advice that will take your business to the next level, join industry pros, Peleg Top and Ilise Benun, for the Marketing and Pricing Workshop for Designers and Copywriters in Midtown Manhattan on Thursday, October 12, 2006.

You will learn how to:

  • Position your business to attract your ideal clients
  • Choose the right marketing strategy
  • Generate more of the work you want for more profit
  • Plus…everything you need to know about email marketing and web sites

By the end of this full-day workshop, you will:

  • Know how to talk about money with your clients.
  • Feel a whole lot more confident and knowledgeable about figuring out your hourly rates, as well as, giving an accurate estimate for a project.
  • Know how to estimate a project in less than 20 minutes.
  • Know how to craft a winning proposal.
  • Get the tools to create a smart marketing plan that reflects your ideal financial goals and the actionable steps you need to take to reach those goals.
  • Start effectively using various marketing tools that will enhance your image and value, and sell the client on hiring you.
  • Be able to easily meet more people at a networking event. Establish contacts with potential clients, or insiders who can introduce you to potential clients.
  • Learn how to follow up and keep in touch with prospects so that they don't forget about you and think instantly of you when their moment of need arises.

What You Can Expect.

Since The Pricing and Marketing Workshop is a full day workshop, we will take advantage of the entire day. We will start promptly at 9:30 am (so arrive by 9:15 at the latest) and the entire morning will be dedicated to marketing your business. You will learn how to define your market and position your business for success. You will have an opportunity to ask your burning marketing questions and get feedback from the group.

Lunch will be served at Noon. We will be using the lunch hour for an open table discussion about any business or client issues you are dealing with. This often turns out to be one of the favorite parts of the workshop, the chance to talk to your peers in an open, safe environment about the most intimate parts of your business.

After lunch we will devote the rest of the day to pricing. You will learn how to establish your hourly rate and how to create estimates for all kinds of projects. You won't just learn abstract pricing theories; you will go through actual examples that will challenge you to figure out what to charge on real projects so that you make money. But most importantly, you will learn some great techniques on how to get your clients to tell you what their budget is before writing your proposal.

At the end of the day, we hope you’ll join us to wind down a bit and do a little networking in a nearby bar.

So each participant gets the most personal attention possible, attendance is limited to 15 people, so don’t wait to sign up. Seats are filling quickly.

Date: Thursday, October 12, 2006
Time: 9:30am to 4:00pm (arrival and check in at 9:15. We’ll start promptly at 9:30)
Price: $297 (includes delicious, on site lunch at Café Opaline)
Place: Dahesh Museum, 580 Madison (at 56th St) NYC
Number of people: 15 maximum

Thank you so much for today's Pricing and Marketing Workshop! I learned so much and am so motivated to get started promoting my design business!
– Jill Balkus :: Jill Lynn Design
www.jilllynndesign.com

I am writing to say thank you! The afternoon was nothing if not informative and productive. I really, really learned a lot!
– Cathline Marshall, studiokandm.com

You brought clarity to me about my business within the first 30 minutes of the workshop. Overall, the seminar was a great "back to basics" exercise for someone like me, who has been at it for a few years, but has gotten stale. Marketing never stops. 
– Richard Fouts, Communicado
www.comunicado.us
   
 
 

 

Click here to sign up.

 
 
   
 

About The Presenters

Ilise Benun is the founder of Marketing Mentor, a one-on-one coaching program for the “creatively self-employed.” She is also a national speaker and the author of several books including, “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive” (Career Press, 2006), “Self Promotion Online” and “Designing Websites:// for Every Audience.” (HOW Design Books). Benun, who has been helping designers promote themselves since 1988, has been featured in national publications such as the New York Times, Inc. Magazine, HOW Magazine, Self, Essence, and Working Woman.

 


Peleg Top is a veteran in the Los Angeles design scene. He founded Top Design, in his garage in 1990 and it has since then become one of LA’s most sought-after firms.

Peleg describes himself as a “design producer,” working collaboratively with a team of creative experts who deliver exceptional work to their clients. Top Design specializes in servicing the non-profit industry, cause-related marketing and branding for fundraisers and special events.

Peleg is the author of “Logo & Letterhead Design” published by Rockport Publishing and an advisory board member for the HOW Conference. He is also featured in the current issue of STEP Inside Design and Dynamic Graphics. Over the past year, Peleg has helped found Marketing-Mentor, a mentoring program teaching creatives and freelancers how to market and promote themselves and their services.

  
   
  Click here to go to the Marketing Mentor home page.