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Toolbox: Featured Resources for Creative Professionals

Featured resources:

The Marketing Mentor Podcast Stream

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Subscribe via iTunes to hear more than 250 interviews and presentation recordings with Ilise Benun. Here are the top episodes from 2014.

subscribe via iTunes

CreativeLive course: Command the Fees You Deserve

You'll learn how to identify quality prospects, deal with problem clients, structure your marketing to avoid the feast or famine cycle and get paid what you deserve. Get a 25% discount with promo code "COMMAND25OFF"

learn more

Package pricing Q&A

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Have you ever thought about "package" pricing -- where you package basic services at set prices? Here's an interview with someone who's done it very successfully.

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Dealing with problem clients: Video

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In this presentation, from Ad Age's Small Agency Conference, Ilise Benun identifies 4 client red flags and offers common sense tips on how to work with challenging clients more productively.

watch video

Cheat sheet: Don't be ignored

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Are you tired of being ignored by clients and prospects? Do you send message after message but never hear back?

download cheat sheet

Samples of email newsletters

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Links to samples of email newsletters from creative firms and freelancers

view samples

Do you have business policies? [QTMM 10/23/14]

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I gave my "Strategies of Successful Solopreneurs" talk to a group and one of the strategies I recommended was, "Develop your own business policies, like a corporation does." Otherwise, the client tends to dictate the terms.

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How to talk about what you do

One of the biggest mistakes new freelancers make is in how they describe what they do.

In this episode of Jake Jorgovan's, "The Creative Freelancer Show," Ilise Benun of Marketing Mentor teaches a framework for how to talk about what you do to potential clients. This is a framework that can be used online, at networking events or even in casual conversation.

listen to podcast

Elevator pitch worksheet: 3 things to emphasize

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From Ilise Benun's HOW Design Live 2014 session, this "Elevator Pitch Worksheet" offers 3 variations on how to answer the question, "What do you do?" with a focus on who you help and how.

download worksheet

Hourly rate worksheet

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Use this worksheet to calculate your hourly rate based on your overhead and expenses. You might be surprised!

download worksheet

List of trade associations & trade shows

This list of trade associations will help you choose your niche and find your target market. For more, check out the Pick a Niche Kit.

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Cheat sheet: Client red flags

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Battling big egos and unfair deadlines? You're not alone. (Based on Ilise Benun's "Problem Clients" presentation at the Ad Age's 2014 Small Agency Conference)

download cheat sheet