My first impression of you was on a phone based interview where you were the guest. I first thought you sounded marmish. But the things you said made a lot of sense despite my initial hesitance. The more I listened to you, the more I realized that I could fully understand and follow every word you said. You were 100% clear in your delivery. I could follow you every inch of the way through your presentation. That was probably what first converted me to be a fan.
The more I listened, the more I realized what you offered, I could do. So I looked into your books and packets. YIKES!!! The pricing about sent me running out the door. But then... again... I looked more and saw there had to be something to this or how could you ask $100 for this book or $50 for another? I saw that you had put a lot of work into your packets. Also I saw that this wasn't fluff. There was very well thought-through processing.
The more I followed, the more I realized that what you offered was doable, reasonably affordable, but not rock-bottom-bargain-basement-caca. You built trust and value on a very steady, consistent basis. I drift off then I drift back, and arrive convinced that your methods are valuable and worth working toward.
What you offer is genuine in a way that very, very few people can replicate. It's more than the sum of all the elements that make it what is is, such as persistence, clarity, patience, pragmatism. You are solid without being rock-hard.
thanks for "refreshingly no-nonsense advice"
Ilise is a powerhouse of deep expertise for designers looking for guidance on how to take their business to the next level. I first learned of Ilise's services when she spoke at an AIGA NY event many years ago. Since then I've continually sought her advice via her podcasts, blog posts, in-depth Marketing Mentor bundles, and a consultation.
She practices what she preaches - her target audience is designers and it shows in the extensive, timely advice offered in her published materials. I highly recommend her Marketing Mentor bundles as they have all addressed business situations that I've run up against as a designer, and having these resources is truly like having a personal mentor.
Whenever I take advice from Marketing Mentor, I am newly energized and inspired to keep growing my business - and letting go of routines and behaviors that no longer serve my business. Because of Ilise's refreshingly no-nonsense advice, I have gained clarity on the focus of my business, along with efficiencies in the sales process: how to think through and execute pricing, creating packages, and proposal writing. She also breaks down marketing so that it is realistic and manageable, a huge plus as it is challenging to keep marketing a priority when design work needs to be done!
Thank you Ilise, for helping me grow my business!
thanks for "sharing highly relevant information"
At a time when information is abundant, it's hard to sift out the most useful nuggets, much less figure out how to apply them meaningfully. But never fear: Ilise does that for you. Unlike so many consultants who hoard what they know, reserving their expertise for their highest-paying clients, she shares highly relevant information, casting the widest possible net. I just viewed the session on how to research and identify clients--and what I learned is helping me move from a scattershot approach to a strategic one: just what I needed as I embark on my new business venture. Now, I can't wait to sign up for the whole course.
thanks for the quick diagnosis and direction
Ilise was able to quickly size up my challenges as a new entrepreneur and give me some valuable direction. If you're a creative entrepreneur, I highly recommend her as a coach- you'll be investing in your own future success.
thanks for "invaluable content" and "helping me close 6-figure contracts"
Over the course of the past several years I have poured through hours upon hours of Ilise's Marketing Mentor content. Her book 'The Designers Guide to Marketing and Pricing' helped me build a successful creative agency. Her Proposal Bundle helped me close six figure contracts.
Years later, after leaving the agency, I took those same skills and applied those to building a booming freelance career.
Ilise's content is truly invaluable to anyone wanting to launch or grow their creative career