The goal of this intensive one-month course is to strategize and write the content of your web site with your target market in mind so that they can find you on the web and be so persuaded by your site that they buy what you have to sell.
(Isn't that what you want?)

Well, with the guidance of Ilise Benun, you and 3 other solopreneurs will work together to develop the content for this web site.

Here's what we'll cover in the 4-week course:
Week 1: Research: Analyze websites (and blogs) of your competition and determine what your prospects need to see on your site
Week 2: Outline: the site and draft the copy: what keywords should you use for search-engine-friendly copy?
Week 3: Revise: the content and choose the images/samples to show.
Week 4: Finalize: Get the site live and learn the basics of how to drive traffic to it (email marketing, linking, directories, and more)

It's that simple. At the end of a month, the content for your web site will be ready to go to the web designer (and we'll provide recommendations, if you need them).

Here's how the online group works -- it's all online and at your convenience:
1. Each Monday for 4 weeks, you will receive via email the course readings and assignment.
2. The following Monday, you submit your assignment via email to the group.
3. Ilise will comment on everyone's assignments so you can move on to the next step.

Imagine, in a short month, you will have:
+ completed content for your web site, ready to post
+ ideas for layout of your web site
+ referrals to web designers and copywriters, if necessary
+ best of all, a plan to keep the ball rolling.

As part of the online group, you get these books and ebooks:
• "Self Promotion Online," (an updated electronic copy)
• "Email Marketing Secrets" (ebook)
• "Does Your Web Site Measure Up?" (ebook)

And here's what else you get:

* Light editing and feedback on your copy
* Unlimited email access to Ilise (and guaranteed 24-hour response to your messages)
* Real-time feedback for situations that arise
* Support to overcome reluctance or resistance
* Hand-holding, gentle reminders and (if necessary) a little bit of nagging
* The wisdom of your fellow participants and their years of experience in business

The bottom line
This is an investment of time and money into the growth of your business (and it's tax deductible, of course).
The fee is $400 (payable by credit card or check) -- that's only $100/week to do something you've been trying to do for a while.

Space is limited to 4 participants.

2008 groups begin week of Mar. 9, April 14, May 12, and week of June 9 .

Email ilise@marketing-mentor.com to sign up.