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"I realized something this week. I have fallen in love with my job
again and I think a big reason why is because I feel so empowered and
excited about marketing my business. The process has provided new
challenges, new ways of thinking and I feel so much more peaceful about
how things are progressing with the business when I'm being proactive
about its growth and direction."
Lisa, www.bluemarblecreative.net
"Where I have
really, really benefitted from our time together is your help with the
proposal process and the technique for getting the budget. I had two
new prospect conversations this week where I applied this principle and
it is like magic! It works! It saves me time and helps my prospect,
too. I am so thankful for your help in this area. Also, my referral
engine is working well. I have more work than I can keep up with right
now, and I know to keep the pipeline full is an ongoing process which I
have begun to build in. So thank you."
Beth Cole, www.thewebservant.com
"My vision for my business has expanded broadly since I've been working
with Ilise. It's so helpful to have her voice of experience to help me
successfully navigate large - and small but important - decisions as I
learn how to grow."
Genevieve Margherio, www.redlemoncreative.com
"Working with ilise is better than having a fairy godmother. She
teaches you how to connect with your dream clients and price
appropriately, helping you grow your business into what you've always
wished it to be."
Kathleen Giarrano, www.bluebirddesignco.com
"This group has been not only delightful, but helpful in many ways. I
feel more confident moving forward with my marketing and now have a
group of likeminded professionals I can bounce ideas off. I have really
appreciated your insights and timely advice. On many occasions, when
one or more of us found a convenient excuse not to be doing what it was
we knew we should be doing, you have come up with an artful work
around. Thanks."
Bob Stewart, www.stewartcustomhomes.com
"I
took your newsletter course last December and to date, I've published
seven editions! Matter of fact, I secured a very financially rewarding
training assignment this summer from one of my catalog marketer
subscribers. And other subscribers have told me how much they enjoy the
newsletter. So thanks again for helping me get my newsletter off the
ground. Taking your course was money well spent!"
Suzanne Quigley, copywriter, www.catalog-copywriter.com
"When talking to a potential client about a project,
I not only used, "Let's talk about money..." but I also aggressively
explained my offer, encouraged her to read about it on my web site, and
confidently told her if she gave me the job she wouldn't have to worry
about it and could get back to coaching her teams (which is her real
job, not producing a newsletter!). This is great headway for me and I
know this self-confidence and "know how" came from working with you! In
the midst of my busiest two months all year, I got an enewsletter out
and a postcard! Plus I added 50 more names to my mailing list that I
had unearthed for cold calling. Every success like this is an
opportunity for me to learn more about myself and running my business."
S.H.
"In just 30 minutes Ilise helped answer key
questions about who our target market should be, and how to reach them.
Finding focus for our marketing efforts lifts a huge burden of
uncertainty and “what ifs.” The direction and solid advice are so worth
it!"
Jessica Cox, www.aquavitacreative.com
"Working
with Ilise is better than having a fairy godmother. She teaches you how
to connect with your dream clients and price appropriately, helping you
grow your business into what you've always wished it to be."
Kathleen Giarrano, Blurbird Design Co.
"I really value
Peleg’s years of experience and success and knew that he
could contribute greatly to the success of my company. My company has
grown in sales and profit and I have a sense of comfort knowing that I
have a clear path of action steps and guidelines in which to create a
successful company. I felt like I had a mentor to guide me and
didn’t feel so alone.The benefits are tremendous. Peleg has such a savvy, relaxed way about
him that makes it so easy to relate to. I always know that his advice
is sound and wise and his guidelines and wisdom are always easy to put
into place."
Annette English, Interior
Designer, www.annetteenglish.com
"I just wanted to
say thanks for the direction you provide. This is exactly what I had
been looking for over the past year. My company is in a good spot now,
but I know in another year it will be even better thanks to what
you’ve already taught me in our few sessions. It must feel
really great for your clients to experience this."
Sharon
Bending, www.bendingdesign.com
Peleg’s coaching
style is open, precise and compassionate. My life and my business have
become more focused and effective. I feel Peleg understands
who I am as a business woman. He gives me tools to work out my own
kinks and gently guides me to dig deeper. I like that Peleg
is successful business man himself with a spiritual approach to his
work and life.
Maja Zimmermann, Independent
Film producer
It has been a pleasure to work with
you the past months. I have grown and learned so much. The skills I
have developed in the Marketing Mentor program have changed my outlook
for future prospects and will make a difference wherever they lead me.
Eric Martinez, www.ambstudio.com
Ilise, I just want to say a big THANK YOU for all your help and guidance. I
can't express enough how much I value the work you've done with me to help
me overcome obstacles like my "don't brag" attitude and talking about money.
We reached and exceeded all the goals we set in our first meeting and thanks
to you many great ideas came to my mind. I love what I do and I enjoy it
even more thanks to you.
Maria Kalomenidou, www.denovodezign.com
I just finished doing all the exercises in the 'The Designer's Guide to Marketing and Pricing," and LOVED it! I've also been listening to your podcasts!
Way to go! I thought I knew how to market myself, but I was
wrong! Your guidance has been invaluable and I can't say enough.
Kami Tremblay, www.kamitremblaydesign.com
Once again, you
have crystallized my rambling thoughts into a golden nugget of
inspiration.
Drury Bynum, www.workerbeecreative.com
"Working with
Ilise has been an empowering process for me. I am discovering that I
actually LIKE cold-calling. It is a great way to quickly qualify
prospects and move on to more marketing. It's not the burden I thought
it would be. But more importantly, I am learning to use the effective
tools Ilise has given me, which significantly increased my
self-confidence and motivation about moving forward in my business.
Ilise helped me get over the fear, the excuses, and her no-nonsense
approach has kept me accountable to myself. She is the consummate
professional."
Amy Mantione, www.elementgraphicdesign.com
I recently purchased "The Designer's Guide to Marketing and Pricing," "Self-Promotion Online," and "The Art of Self Promotion."
I found you through HOW magazine and feel completely blessed to have
done so!! I have started implementing a few of the tips and tricks
(note my email signature - I didn't have one prior to reading your
book(s)) and already feel more confident and professional. I have often
labeled myself as "good at being creative," and "bad at business." Your
books are helping me reprogram my thinking about myself, and I expect
to see high returns. So, Thank You!
Brenda Cornett, www.coroflot.com/brenda_cornett
"*THANK
YOU* (a million times over) for being such a trusted
source for just about everything!"
Jezra Kaye, Speaker
Coach/Media Trainer/Speechwriter www.jezrakaye.com
"Ilise, I had a complimentary mini
phone consult with you many months ago and I just (finally) implemented
one of your excellent suggestions. You thought instead of listing my
clients by location (Kauai and Napa Valley), I should list them by
category. Part of the motivation was to show a specialty in the visitor
industry. Well, I wanted to report to you that it worked out even
better than I thought, the first alpha categories being Accommodations
(with the two top hotels on island prominently featured) and Activities
(lots of those). So a belated THANK YOU for your generous advice."
Linda Pizzitola, Kaua`i Design Graphics, www.kauaidesign.com
I just wanted to thank you for all
your help and wealth of knowledge. I am listening to you every
day and it is helping me build confidence in my marketing
endeavors. I am excited to see where this goes and where I
will be in a year from know.
Danoucha Starkweather, www.danooshadesigns.com
Thank you for your
support in helping
me take a fresh and clear look at my business interests and
goals. This allowed us to decide on the best marketing
strategies, focus on a particular market (niche) and decide
where
I want my business to be in the near future. Your straight
forward approach to helping me create the business
that I
desire was very helpful. I really appreciated how you were able to keep
us on task and give us feedback about our assignments in a very timely
manner. Thanks to Marketing Mentor, I know that my
marketing strategy is on the right track for meeting my next business
goals.
Rosalyn Lang, www.justaskrosalyn.com
I’ve been meaning to email you
a HUGE thanks. I have most of your books and got tons of help from your
How Web cast on pricing that you had the year before last. The other
day I got a project from a long-time client. She asked what I thought
for a rate and I asked her what she was thinking for the budget. She
gave me a rate that was twice as much and thousands more than I was
going to ask for. Incredible! Thank you so much for helping me with the
difficulties of pricing. It seemed so easy!
Kathleen Giarrano, www.giarannodesign.com
"I thank you so
much for helping me with this - I think I'd still be spinning my
wheels! Once again you've been a great partner for me in this sometimes
halting process of getting the word out about what I do. Thank you.
Thank you."
Maxine Davis, Feldenkrais practitioner
"Working with Ilise has been a
pleasure. She has been smart, intuitive, creative and inspiring while
gently pushing me towards getting the business side of my business back
on track. Her tailored approach, out-of-the-box thinking and years of
experience have shown me that I can mold my business into the dream
that I imagined it could be...all done with a sense of humor, too. I
highly recommend this consummate professional...she knows what she is
doing...and with her help and guidance you will too!"
Elliot Joel Stern, designer
and event planner
"I can’t
believe how much I accomplished in such a short time! My freelance
copywriting business is successfully launched thanks to Ilise and her
Marketing Mentor program. In less than 5 months of her mentoring I
wrote and mailed my self-promotion sales letter; developed and executed
a self-promotion follow-up campaign; wrote a marketing plan; created a
web site; and launched a free monthly e-newsletter. Plus I’ve
got a contract with a new client for 7 projects; 2 others in the wings;
and referrals coming in. My weekly calls with Ilise chopped months if
not years of low productivity time off the front end of my business
development. Not to mention all the great ideas she gave me that
I’m phasing in over time. Ilise is a diamond mine of
experience, insight, and resources. It’s a dream partnering
with such a dynamic professional."
Karen Zapp, Fundraising and Sales Writer, www.pkscribe.com
"The recent
conference I attended wouldn't have gone so well if I hadn't done all
the preliminary prep work on my message, tagline, web site and sell
sheets. I'm way more focused than I ever was, in terms of my messaging
and how I communicate it. The pipeline is full and now I have to figure
out to deliver. I think we've created a Marketing Monster."
Louis Beauregard, www.convivio.com (Montreal, Canada)
"Ilise
Benun’s solid, thoughtful and “cut to the
chase” advice has been so helpful in getting my business
going, it’s hard to quantify. She brings objective, generous,
non-competitive, and focused advice to the table on a regular basis.
It’s amazing how much of a difference this has made for me in
my approach to building my business and my confidence."
Karen Jossel, www.LuckyDogGraphicDesign.com
"I have to admit I
was skeptical about what value you could add to developing my business
when we first started. I’m no longer skeptical. You played an
enormous role in getting me to where I am today ... paying job
assignments, giving me a sense of confidence and control about moving
my business forward, a feeling that I can reach any of my goals. You
helped turn the vision of my business into a reality. I really feel now
I couldn’t have done it without you or at least I’d
be so much farther behind than where I am today. You not only gave me
the prodding to get things moving, but you gave me incredibly effective
tools and venues and approaches to making it all work. THANK YOU!"
Joanne Sullivan, copywriter, www.scriptedinc.com
"I am timid, shy,
and non-assertive, but with Ilise Benun's guidance and advice, I have
been able to overcome my natural tendencies and earn millions of
dollars in my own business."
Bob Bly, direct
mail copywriter, www.bly.com
"Without your
efforts I wouldn't be this busy. This is a product of your success with
me. You've changed my mindset, and it only took 6 months. Self
promotion is always top of mind for me now."
Don Forschmidt, corporate
video producer, www.primelight.net
"I think working
with you has been one of the best things I have done! I learn something
new each week to help my business grow."
Debra Hamilton, www.workinglikeadog.com
"Literally a week
after working with Ilise, I reached one of my annual goals. I also love
Ilise's advice on managing what quickly became more leads and clients
than I knew how to handle."
Fern Dickey, www.backburnerprojects.com
"This process has
been really good for me. I’m discovering that I’m
not alone and that marketing is interesting and actually pretty fun. I
thought it would be a huge chore. Plus, I’m starting to
believe in myself."
Janey Buttler Saavedra, www.liquidlanguage.com
"One of the things
I value you most about working with you has been your ability to help
me find G.Scott!Design's brand voice."
G. Scott Souchock, G.Scott!Design, www.gscottdesign.com
"Having been in
marketing most of my career, I thought I knew a thing or two about
marketing, but you've provided a new source of inspiration. It's really
liberating to look at my own marketing from another perspective. Thanks
again!"
Joan Damico, b2b
copywriter, www.jdamico.net
"I am thrilled
with what we're doing. It's money well spent."
Elliott Mibaum, financial
planner, www.ask4pfg.com
"I find your
service so valuable especially I am in business for myself. It's great
to have a sounding board and someone to guide me. It's an essential
part of my business. You can quote me on that."
Carol Nadell, casting
director, www.selectivecasting.com
"You are SO GOOD
at what you do. I was feeling so overwhelmed that I nearly canceled our
session, thinking that I would simply waste your time because of my
lack of preparation. But I’m very glad I didn’t.
You forced me to move my marketing forward. You dragged me kicking and
screaming to my website, and now, five hours later, I’ve sent
the changes to my web designer, along with the instructions for putting
the site live. Thank you so very much."
Mistina Bates, marketing
consultant and copywriter, www.marketitwrite.com
"I was a little
skeptical at first, but since I started Marketing Mentor, I've never
looked back. We finished my web site together and now it gets rave
reviews. Plus, I've picked up 3 new clients in the last month alone!"
Collin Dayley, Direct
Response Copywriter & Consultant
"When I began the Marketing
Mentor Program with Ilise two years ago, I had no previous experience
in marketing. Today, as a result of our work together, I have been able
to get over thirty meetings with prospective clients for our company, I
have also been responsible for bringing in eleven new projects. Her
help has been invaluable to me and has allowed me to learn as I go. I
highly recommend her Marketing Program to anyone needing to learn or
improve their marketing skills."
Suzie Goldman, Films for
Industry
"The Marketing
Mentor program has shown me new perspectives and new avenues for
getting and retaining clients. One result is that I am more comfortable
talking to people in any setting, both those I have never met and
recent acquaintances. Also, I have developed the habit of participating
regularly in Chamber of Commerce functions, where I have met many
businesspeople (even got a job), and was recently called in to the
Chamber for a portfolio review. Third, I think my writing has improved
and I learned how to gain the reader's interest and be more succinct in
e-mails, e-letters, and articles for publication. Plus, the regular
phone conferences helped to keep me on track. Thanks for your
personalized program. You went above and beyond the Marketing Mentor
contract."
Susan Mathews, www.stillwater-studio.com
"I really appreciate the help
and the guidance you gave me. I think just overcoming the initial
inertia of marketing myself was a big accomplishment. Now, I have the
tools. In addition, you helped me get a handle on pricing my work. Now
all I have to do is work with the tools you gave me and showed me how
to use. If anyone is looking for 'tools of the marketing trade', I'm
going to point them to you. Thank you so much."
Ken Taylor, copywriter, Japan
"You got me out
the bad working habits and into much better ones.”
Tom Browne, R.G.D., Ballyhoo Communication Art and Design www.ballyhoocom.ca
"One good idea
from my mentor, Ilise Benun, paid the fee five times over and probably
will land me a spot on the Today Show. That's what I call leverage!"
Evan L. Lipkis MD, Physician, Professor and Author, Chicago, IL www.drlipkis.com
"In the email
advertising her 3-Month Marketing Plan Group, Ilise Benun outlined a
very ambitious agenda and promised that anyone willing to do the work
would accomplish everything on the list. I figured if I only learned
how to get comfortable making cold calls, I would have gotten more than
my money’s worth. As the class got going, I discovered that
Ilise intended to stick to her promise. I did the work, learned how to
make cold calls easily, efficiently and happily … and so
much more! I totally recommend Ilise and her Marketing Plan Group to
you!"
Patrice Robertie, www.acornadvertising.com
"Thanks
for all your advice these last couple of months! It was really helpful
to get permission from someone other than myself to set limits with
clients. The 'scope creep' advice helped immensely, and it felt so good
to say, "This is beyond the scope" and be paid for the extra work."
Kelly Parkinson, www.copylicious.com
"I am getting more
of the work I want, passing on the work I don't want. But the most
important result is that I have found the process of marketing to be a
creative outlet."
Lauri Baram, graphic
designer, www.panaramadesign.com
"Thanks again for
your help. I'm so excited! I've been working towards this for the past
few months and now it's about to happen, yeah!
This course put me on a timeline which forced me to create the
newsletter. For those of us who may be procrastinators or work
part-time freelancing while working full-time elsewhere, finding the
time can be a major challenge. Knowing I paid my hard-earned money
pushed me to finish and I'm so glad I did, because now I have a great
marketing tool all set up and ready to use!"
Suzanne Quigley, copywriter, www.catalog-copywriter.com
"My revenue has increased 30%
since I started Marketing Mentor. Ilise worked with me to strengthen my
skills and build my confidence. Now I know exactly how to identify a
lead, respond quickly, and close the deal.
My investment in the Marketing Mentor program has more than paid for
itself. I’m thrilled with the results.”
Gail B., Texas
"I was very pleased with your
presentation on networking during
the Editorial Freelancers Association conference.
You were unpretentious but not inane; succinct but not superficial; and
humorous but not arch. You skipped the inflated jargon often used by
speakers and writers who have nothing to say and avoided the cutsy-poo
condescension and elaborate fictional anecdotes that mar much self-help
advice. Your own advice was apt."
Marie Shear, Member, Editorial Freelancers Association
"We had nothing but rave
reviews about your program. People liked your down-to-earthedness and
everyone picked up practical tips."
Donna Cardillo, New
Jersey Women Business Owners
"I really look forward to your
tips and cannot wait to hear what you have to say each time —
they are always so insightful ..."
Lori Haller, Shadow Oak Studio
"Your online
newsletter is absolutely terrific. You combine extremely valuable
content with style and personality. Fabulous job!"
Ivan Levison, www.levison.com
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