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Stop Pushing Me Around:
A Workplace Guide for the Timid, Shy, and Less Assertive.
By Ilise Benun
(Career Press, July, 2006)
Listen to Chapter 1 read by the author 
Succeeding in business requires an assertive personality, self-confidence and
solid communication skills. But according to the Shyness Institute in Palo Alto
CA, half of all American adults consider themselves shy. Their  hearts race and
their palms sweat at the thought of talking to strangers.
Avoiding conversations can have dire consequences on your earning power and your
climb up the corporate ladder, from not getting a deserved promotion to missing
out on a big project.
However, there are skills and techniques you can learn which will allow you to
grow out of your shell and become a friendly, assertive person. Learn these simple
strategies and you will get along better with colleagues, be seen as a strong,
team player, get the promotions you deserve or the clients you want and, ultimately
— and naturally — succeed in business.
Ilise Benun, international speaker and founder of Marketing Mentor, has conducted
numerous successful seminars and workshops teaching shy people the basic skills
required to initiate and develop the relationships necessary to get ahead.
In this book she offers her tried and tested techniques for:
- How to uncover and develop confidence in your natural networking
talents
- How to overcome the irrational fears that prevent you from
connecting with people who could catapult your career
- How to master the art of small talk
- How to sell ideas without selling out
- How to present ideas verbally without being overwhelmed by
fear
- How to overcome fear of rejection
- How to negotiate successful agreements
- How to deal with difficult clients and colleagues
- How to make the most of all kinds of networking opportunities
Readers will conquer their shyness and learn to present themselves
confidently in a wide variety of business situations, from speaking
up at a meeting, to taking
credit for a project, to asking a busy boss for a deserved raise. The ideas
are practical and prescriptive, gently persuading and inspiring the
shy person to
come out of their shell at work to retrieve the riches available.
The content is presented in an easy-to-skim format that allows the reader to
access the information in bits and pieces as situations arise. This hands-on
guide — complete with easy-to-follow examples, exercises, self-assessments,
checklists and real stories of shy people turned successful — will demonstrate
dozens of
surefire communication skills, tips and techniques to help even the most tongue-tied
communicator become more comfortable and talkative.
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Here are the latest press clippings, with tips and excerpts from
the book:
From The Courier Post, New Jersey (Aug. 6, 2006)
Tap
Curiosity, Do Homework to Defeat Shyness, by Eileen Smith From the Toronto
Globe and Mail (Aug. 4, 2006)
Emerge
from Shell of Shyness, by Wallace Immen
and
Help
Them Blossom: Managing the Shy, by Wallace Immen
From The Denver
Post (July 31, 2006)
Quit
Shying Away from Success, by Ameera Butt
Author bio
Ilise Benun is an author, speaker and founder of Marketing
Mentor. Her books include "Self-Promotion Online" and "Designing Web Sites:// for
Every Audience" (HOW Design Books), and her work has been featured in many
national magazines. Benun publishes an email newsletter called "Quick Tips
from Marketing Mentor," which is read by almost 10,000 readers. Benun is
also Board Chair of the American Consultant’s League, as well as a board
member of the Usability Professionals' Association (NY Chapter) and Women in
Cable and Telecommunications (NY Chapter). She started her Hoboken, NJ-based
consulting firm, Creative Marketing & Management, in 1988 and has a B.A.
in Spanish from Tufts University. More info here: www.marketing-mentor.com.
“I am timid, shy, and non-assertive, but with Ilise Benun's guidance
and advice, I have been able to overcome my natural tendencies and earn millions
of dollars in my own business.”
Bob Bly, author of over 60 books, including The Copywriter’s
Handbook and Become
a Recognized Authority in Your Field.
www.bly.com
“I was really enthusiastic when I heard the title of Ilise Benun’s
presentation at the AWAI Copywriting Bootcamp: Stop Pushing Me Around.
The title just drew me into the room, and it was the best two hours I've ever
spent.
Now, I'm even more excited that Ilise has expanded her ideas into a book I
can read in bed, on airplanes, and refer to throughout the day at the office.
Ilise's
advice combines empathy with empowerment: she understands where her
readers are coming from, and without condescension or affectation, she provides
the
ennobling advice that can add years to a life and greatly multiply cumulative lifetime
earnings.
Generations have grown up being told to "don't brag" and "go along
with things." Relatively few have been told to respect--and fight for--the
right to be heard. Our parents tell us to be compliant and "behave," but
bosses and clients reward those who can, non-abrasively, speak up and speak
out.
Ilise shows individuals how to recognize their value and be willing to stand
up for it — and claim the rewards and satisfaction that come from
being listened to and respected.
I can name twenty people who should get this book. More important, if I had
this book ten or twenty years ago, I would be happily retired and living
on top of
a Montana mountain or along the California coast!”
Roger C. Parker, author of many books, including, “Streetwise Relationship
Marketing on the Internet” and the best-selling, “Looking Good
in Print.”
www.rcpevents.info
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