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Mining Your Own Stories
by
Ilise Benun and Peleg Top
You don’t have to be a writer to tell stories about your
work.
All you need is a little imagination. This exercise will help you
develop stories that you can use at a moment’s notice to
engage
your listener or reader and to answer the common request from
prospects, “Tell me some success stories about your
work.”
You can use them in conversation or in writing. Include them in your
brochure, in your e-mail marketing campaign and on your web site in a
section entitled “Success Stories.”
1. Tell the story of one of the top three projects
you’ve worked on. Telling this story is like promoting the
kind of work you want the most, which could help bring more projects
just like it to you.
Situation/plot (the problem that was presented to you):
Characters (includes a description of your client):
Climax (includes how you
solved the problem and the results):
2. Tell the story of the
project you’re currently working on.
This will be freshest in your mind and come across with the most
details, since they are right on the tip of your tongue.
Situation/plot (the problem that was presented to you):
Characters (includes a description of your client):
Climax (includes how you solved the problem and the results):
Story:
3. Tell the story of a
project that wasn’t going so well, in
which an unexpected problem arose but you took action and saved the
day. This shows the whole picture and acknowledges the reality that
things don’t always go smoothly, which makes listeners trust
you even more.
Situation/plot (the problem that was presented to you):
Characters (includes a description of your client):
Climax (includes how you solved the problem and the results):
Story:
--
Excerpted from The Designers Guide to Marketing and
Pricing: How to Win Clients and What to Charge Them, (How Books, 2008, Paperback)
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