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The Grow Your Business
Marketing Plan Group with Ilise Benun & Bob Bly
If you want to:
* Take your business to the next level
* Learn how to develop a simple
marketing strategy and use the easiest, least
expensive marketing tools
for creative professionals
* Get help and support and
accountability as you build your business
* Share experiences with other creatives
about your business, your marketing
and your pricing
* Be guided by experts who have
spent the past 30 years guiding creative
professionals and who know
what works and what doesn’t
...then this
group is for you!
Here’s
what you will learn:
* How to choose a target market
* How to optimize your online presence
(including your profiles on social
networking sites)
* How to make research calls
* What to send your prospects when they
express interest in your work
* How to stay in touch until they have a
need for your services
* How to create a Marketing-Smart Web
site
* How to position yourself as an expert
in your target market
Led by Ilise
Benun, the Marketing Mentor, and Bob Bly
Ilise Benun is a national speaker and co-founder of Marketing Mentor.
Since 1988, she has guided creative professionals who are serious about
growing their business. She is the author of several books including,
“The Designer’s Guide to Marketing and
Pricing” (HOW
Design Books, 2008), “Stop Pushing Me Around: A Workplace
Guide
for the Timid, Shy and Less Assertive” (Career Press, 2006),
"Public Relations for Dummies (2nd Edition)" (Wiley, 2006) and
“The Art of Self Promotion. She has been featured in national
media outlets such as BusinessWeek.com, The New York Times, The
Washington Post, The Guardian (UK), Toronto Globe and Mail (Canada),
Inc. Magazine, Essence, Working Woman and many more. More
info here.
Bob Bly
Bob Bly is a
freelance copywriter and
marketing consultant with 3 decades of experience in
business-to-business, high-tech, and direct marketing. Bob is the
author of more than 70 books and has written copy for over 100 clients
including Network Solutions, ITT Fluid Technology, Medical Economics,
Intuit, Business & Legal Reports, and Brooklyn Union Gas.
Awards
include a Gold Echo from the Direct Marketing Association, an IMMY from
the Information Industry Association, two Southstar Awards, an American
Corporate Identity Award of Excellence, the Standard of Excellence
award from the Web Marketing Association, AWAI's Copywriter of the
Year, and ETR's Lifetime Achievement Award in Marketing. More info
here.
Logistics:
When
& Where
The group meets
every
other week for a 60-minute conference call over a period of 6 months.
(There are 12 group conference calls in total.) On alternate weeks,
you'll
have a "buddy" call with other participants to keep each other on
track.
The
Calls
Each group has no more than 10 participants, and the calls are
a combination of presentations and group discussion.
Materials
provided
Selected readings and worksheets from several of Ilise's books will be
provided. At the end of the program, each participant will receive an
electronic
copy of the Grow
Your Business Marketing Plan + Calendar to keep their marketing moving forward.
What past
members have said:
"This group
has been not only delightful, but helpful in many ways. I feel more
confident moving forward with my marketing and now have a group of
likeminded professionals I can bounce ideas off. I have really
appreciated your insights and timely advice. On many occasions, when
one or more of us found a convenient excuse not to be doing what it was
we knew we should be doing, you have come up with an artful work
around. Thanks." -Bob
Stewart, Stewart
Custom Homes
Read
more testimonials here and
read one participant's blogging journal of the process.
Your Investment
To put your marketing plan in place: $900 paid upon registration.
It's totally tax deductible and payable monthly by credit card or check.
(And if you get one good client, you'll recoup your investment
immediately!)
Interested?
Simply fill
out this quick form and you will receive an application to be
considered for this group.
Other
Marketing Mentor Groups:
Create Your
Website Now! Group
Create
Your Email Marketing
Campaign Now! Group
Brooklyn Marketing &
Pricing Group for Creatives
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