This 3-month program not only teaches you how to integrate the 3 most effective marketing tools -- networking, email marketing and cold calling -- into the running of your business.

It also forces you to do so, because let's face it, sometimes you need someone to hold your feet to the fire -- and you can count on Marketing Mentor for that.

By the end of 3 months, you will have:
+ a market to focus on and up to 50 qualified prospects in that market
+ a group of your prospects to network with
+ a script for cold calling
+ an email newsletter ready to launch
+ best of all, a step-by-step plan to keep you going

All participants also receive a free copy of Ilise Benun's latest book, The Art of Self Promotion.

Here's how the program will work:

The program kicks off with a 30-minute one-on-one call with Ilise, during which we will set 3 realistic goals for you and choose a market to focus on (for the purposes of the program).

You will spend the next 3 months using the 3 most effective marketing tools -- networking, email marketing and cold calling -- on that particular market.

However, what you will actually be learning is how to use these tools with any market you may want to target in the future.

So we'll teach you to fish but we'll also take you fishing.

Here's what one group member had to say after just the first month:
"The process is really working for me so far and helping me feel confident about putting an outreach effort together - you've thought this out beautifully!"

Are you motivated in a group setting?
For the next 11 weeks, everyone will follow the 3-Month Marketing Mentor Plan. You will get a weekly marketing assignment via email and you will be responsible for reporting back to the group on what you have accomplished. We will give you feedback and more ideas and set you on your way.

These "meetings" are virtual but happen in real time (time to be determined according to the schedules of participants) and will take place every other week (bi-weekly) during a 60-90-minute conference call (all you need is a phone). Each participant will have approximately 15 minutes of personal attention and 45-75 minutes of learning with (and from) your colleagues. This is really one of the best ways to learn; maybe you're one who is most inspired in a group setting?

Here's another plus, even if you get too busy and don't get to your assignment, you still benefit from what others are learning.

At the end of the 3 months, you will have one more one-on-one call to assess whether you've reached your goals and what next steps would help you continue on that path.

So again, by the end of the 3-month session, you will have:
+ a market to focus on and up to 50 qualified prospects in that market
+ an email newsletter of your own
+ a script for cold calling (and lots of practice using it)
+ a template for your email marketing campaign
+ best of all, a plan to follow so you won't get sidetracked -- and if you do, you'll know exactly how to get yourself back on track.

And here's what else you get:

* Materials and worksheets from the Marketing Mentor Store, as needed
* Unlimited email access to Ilise Benun (and guaranteed 24-hour response to your messages)
* Light editing on your newsletter copy
* Real-time feedback for situations that arise
* Answers to your burning marketing questions
* Advice on marketing opportunities that come your way
* Support to overcome reluctance or resistance
* Hand-holding, gentle reminders and (if necessary) a little bit of nagging
* The wisdom of your fellow participants and their years of experience in business
* Access to a recording of the conference call for future reference
(or in case you miss the call)

The bottom line
This is an investment of time and money into the growth of your business (and it's tax deductible, of course). Your investment is $900 for 3 months, payable up front by credit card or check. If you do the work, you could easily earn that (and much more) in the first month!

Space is limited to 6 participants.

2008 groups begin week of Mar. 9, April 14, May 12, and week of June 9 .

Email ilise@marketing-mentor.com to sign up.