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	Contact Us Ilise Benun (201) 653-0783 ilise@marketing-mentor.com



	Which marketing tools can increase business by 50%? QTMM 10-12-11 Do you want more clients? Do you want better clients? This is not a "sales pitch" -- it's a real question. I ask because I realized (again) that no marketing plan or tactics or strategy will get you (or me) more (or better) clients unless you are willing to do what it takes to get them -- instead of taking what comes along (a.k.a. word of mouth.). What does it take? A focused campaign. Marketing Mentor client, K9 Design Co, spent the last 3 years pursuing the clients they wanted. As a result of this hard work their revenue increased an amazing 50% from 2009 to 2010. Their success can be instructive to all of us -- so I wrote it up as a case study. ( Download the case study here.) Which tools did they use? Company rebranding Web site revamp Blog launched Publishing-focused social media campaign, especially via Twitter Multiple email newsletters Direct mail Display ads in trade magazines Thought Leadership: writing for industry publications and speaking at conferences Sponsorship of national publishing conference Plus, launched a national contest called “ Magazine Makeover” across Canada with $20,000 in prizes from sponsors and a panel of national industry experts as judges. Download the case study Want to know more about how they did it? Download this case study with all the details. You can also listen to my interview with K9 here. Want to meet Ilise in Toronto, Boston, or New York? I'm scheduling in-person consultations in: Toronto on October 31st and November 1st. Email for details. Boston on November 15th. Email for details. New York City: Ilise now has office hours at In Good Company in NYC. Email for details. Use a consultation to: Get feedback on your web site – existing or revamp Strategize content strategy and thought leadership Brainstorm a marketing plan Clarify positioning and target market Review and improve your pricing process To schedule a consultation or get details email me with “Toronto Consultation,” “Boston Consultation” or "New York Consultation" in the subject line. OR, if you haven't yet taken advantage of the free phone session, sign up for that here. Are you working on a proposal today? If so, wouldn't it be great to have 11 actual proposals to use as models? They are included in The Proposal Bundle: 25 Resources for Project-Winning Proposals. See what else you get. Take $25 off (with promo code SAVE25) when you spend $100 or more. Why not purchase The Pricing Bundle and The Proposal Bundle? You can't afford not to. Resources Galore Check out our partners in the right margin if you need email marketing, time-tracking or business guidance. Ilise Benun Your Marketing Mentor (201) 653-0783 www.marketing-mentor.com Follow me here: @MMToolbox Find us on Facebook here. P.S. Get goodies from the blog -- in your inbox! Did you know you can get our Marketing Mix blog posts delivered to you? Sign up to receive them via email, or use the RSS Feed.