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Success Stories:
Client: Larry Livingston, copywriter
www.livingstonwritingservices.com
The Situation: Larry had always worked for a big company but was changing
careers and going out on his own with a brand new set of services and skills
(copywriting) and he was new to self-promotion.
Marketing Mentor’s role: With Larry, we started
from scratch. The first thing his mentor advised was that he go
out and meet people in his
local business community and tell them what he did (i.e. networking)
to see what the actual needs are. Although Larry identified himself
an “introvert,” he
agreed to put that aside in order to build his business. So he attended
lots of networking events, had conversations, exchanged business
cards and then, together, he and his mentor evaluated which groups
offered
the best opportunities for him.
Implementation: Larry researched the different ways
he could become involved in the local groups he’d found, such
as volunteering to be on a committee, an experience which would allow
him
to show what he
knows and get to know people so much better than if he only attended
a monthly meeting. His mentor also taught him how to proactively
follow up
with people he meets who express interest, even if they're not quite
ready to sign on the dotted line.
Results: After just 4 months, Larry completed his first
real project (he's framed a copy of that check). He has a list of
10 qualified and interested
prospects that he is pursuing actively. He was also invited to give
a presentation on brochure copywriting, which positions him as an
expert in his field.
Read another success story > |
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