The Brooklyn Marketing and Pricing Group for Creatives
Do you want to:
- Take your business to the next level?
- Learn how to
develop a simple marketing strategy and use the easiest, least expensive marketing tools for creative professionals?
- Get help and support and accountability as you build your business?
- Share experiences with other creatives about your business, your marketing and your pricing. how they work.
- Be guided by an
expert who has spent the past 20 years guiding creative professionals
and knows what works and what doesn’t?
Then the Brooklyn Marketing and Pricing Group for Creatives is for you!
Here’s what you will learn:
- How to choose a target market
- How to optimize your online presence (including your profiles on social networking sites)
- How to make research calls
- What to send your prospects when they express interest in your work
- How to stay in touch until they have a need for your services
- How to create a Marketing-Smart Web site
- How to position yourself as an expert in your target market
- How to talk to clients about money (so they don’t fall off their chair)
Led by Ilise Benun, the Marketing Mentor
Ilise Benun is a
national speaker and co-founder of Marketing Mentor. Since 1988, she
has guided creative professionals who are serious about growing their
business. She is the author of several books including, “The
Designer’s Guide to Marketing and Pricing” (HOW Design
Books, 2008), “Stop Pushing Me Around: A Workplace Guide for the
Timid, Shy and Less Assertive” (Career Press, 2006), "Public
Relations for Dummies (2nd Edition)" (Wiley, 2006) and “The Art
of Self Promotion. She has been featured in national media outlets such
as BusinessWeek.com, The New York Times, The Washington Post, The
Guardian (UK), Toronto Globe and Mail (Canada), Inc. Magazine, Essence,
Working Woman and many more. More info here.
Logistics:
When & Where
Starts Jan 2010
Meets every other
week for 6 months at the Brooklyn Creative League. One in person meeting + one conference
call each month. Optional “buddy” calls on alternate weeks
to keep each other on track.
The Group
Small, intimate
group of no more than 10 creative professionals. Perfect
for designers, writers, illustrators, video producers,
photographers and any other creative service provider.
Materials provided
A copy of one of Ilise Benun's books + the Start Anytime Grow Your Business Marketing Plan + Calendar.
Your Investment
To put your marketing plan in place:
BCL members: $1050 (can be paid $175/month)
Non members: $1200 (can be paid $200/month)
It's totally tax deductible and payable monthly by credit card or check.
(And if you get one good client, you'll recoup your investment immediately!)
About Brooklyn Creative League
Brooklyn Creative League is
a new office space and professional community in Park Slope, Brooklyn.
BCL has developed a big SoHo-like loft into a combination of private
offices (perfect for small presses or literary agencies) and
workstations (for writers, designers and other freelance
professionals), along with office amenities: reception area, conference
room, high-speed Internet, office machines, and a kitchen/lounge area
for social and professional events, such as readings, film screenings,
luncheons, lectures, receptions, biz dev classes, etc.
Location
Brooklyn Creative League
540 President Street, 3rd Floor
Brooklyn, NY 11215
(Between 3rd and 4th Avenues)
M/R train to Union St. station
Interested?
Simply fill out this quick form and Ilise will get in touch to determine if this group is right for you.
Other
Marketing Mentor Groups:
The Email Marketing Campaign Now! Group
Marketing Plan Groups
The Feet to the Fire Group
Create Your Website Now! Group
See what past members have said about our groups.
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