Client: Lauri Baram, owner of Panarama Design
www.panaramadesign.com

The situation: Lauri was the very first "marketing mentee" and we've been working together since 2001. Originally, she wasn't doing much marketing. She had enough work, but it wasn't the kind of work she wanted and she always felt at the mercy of any client who happened to call. She couldn’t say no because she didn’t know what else would be coming along, if anything.

Marketing Mentor’s role: We've accomplished a lot together over the past two years and her mentor has become like a partner in Lauri's business, getting to know her and her clients as we talk through situations that come up and decisions she makes about the growth of her business. Her mentor has helped Lauri approach new clients and new markets, guided her through the process of creating a web site, deciding on everything from content to layout.

Implementation: The most effective marketing tool for Lauri also is her email marketing campaign, which consists of a monthly, text-based message that she sends to a growing list of 300+ clients, prospects and colleagues, all of whom have "opted-in" — in other words, they want her to keep in touch with them through email and have agreed to receive these messages.

Results: Lauri’s business has grown and she’s getting more of the work she wants, passing on the work she doesn’t want. But from a Marketing Mentor perspective, the most important result is that Lauri has found the process of marketing to be a creative outlet. "I'm stretching myself by making a personal statement, which I don't get a chance to do in my client work," she says. " Plus, I'm a much better writer than I realized."

Ready to try a free consultation?