Get Better Clients with the
Advanced Marketing Group
If you need to:
- Take control of
the way you run your business.
- Win more of the
proposals you submit
- Figure out how
to price your projects and see how others are pricing theirs
- Find better
clients who will happily pay what you charge.
Or, if you find yourself saying,
"I am not winning enough of the proposals I do and I don't know if my
prices are right.”
...then the Advanced Marketing Group is for you!
At the end of this group process,
you will have:
- A revamped and
improved proposal template
- A process to
qualify prospects before you do proposals you’ll never win
- A cheat sheet
of questions to qualify prospects
- A template to
write case studies to use in proposals and on your web site
- A better handle
on your pricing structure and insight into how other creatives think
about pricing their projects
- Thought
Leadership Tools in place: articles, presentations and the places to
approach with them
- Metrics.
You’ll know how many proposals you need to do to make your
monthly financial goal.
With all Marketing Mentor Groups,
you also get:
- Advice and
encouragement
- A sounding
board of non-competitive colleagues
- Accountability
as you build your business
- To learn from
the experiences of other creatives struggling with the same challenges
- Guidance from Ilise
Benun, who has spent the past
20 years helping creative professionals.
How it all works
The Group Calls
There are 12 one-hour group conference calls. The groups are kept
small, with no more than 5 members in each. The calls are a balance of
short lessons and group discussion on the topic at hand and each
member’s assignments. Each group member gets personal
attention on each
call for direct feedback from Ilise and the other group members.
Where & When
There are new groups starting almost every week. Fill out this form to find out when the next one begins.
The group meets
every other week for
a 60-minute conference call (actual date and time to be determined by
participants’ schedules). On alternate weeks, you'll have a
"buddy"
call with one or more of the other participants to keep each other on
track.
Here is a breakdown of the areas
of focus:
This group builds on the foundation of the Beginner Marketing Group and
assumes you have basic marketing tools in place.
- Focus #1: Your Marketing Plan
You will create a 3-month marketing plan, and ensure your target market and positioning are strong based on:
- Who they are
- Where to find them
- Reaching out
- Focus #2: Finding your best prospects
Now that we know who your market is, and what your positioning
is, we will determine how to find your best prospects among this
market.You will determine:
- The criteria for choosing your best prospects
- The characteristics of your best prospects
- The questions you need to ask them
- What you need to know to make sure they're a good fit
- Focus #3: LinkedIn
See how to maximize LinkedIn for social networking. There will be a guest social-networking expert for Q & A.
- Effective profiles
- Researching prospects
- Focus #4: Proposals
See how other creatives do their proposals and learn how to present
yours so you win them.
- The
decision-making process
- RFPS: should
you or shouldn’t you?
- Focus #5: Thought Leadership
Position yourself or your firm as an “expert” to
your target market by
writing articles and speaking on your areas of expertise.
- Case studies
- Article writing
- Speaking and presenting
- Finding the gigs
Materials provided
Selected readings and worksheets from several of Ilise's books will be
provided.
Led by Ilise
Benun, the Marketing Mentor
Ilise Benun is a national speaker, founder of Marketing Mentor and
co-producer of the Creative Freelancer Conference. Since 1988, she has
guided creative professionals who are serious about growing their
business. She is the author of several books including, “The
Creative
Professional’s Guide to Money” (HOW Books 2011),
“The Designer’s Guide
to Marketing and Pricing” (HOW Books, 2008), “Stop
Pushing Me Around: A
Workplace Guide for the Timid, Shy and Less Assertive”
(Career Press,
2006), "Public Relations for Dummies " (Wiley, 2006) and “The
Art of
Self Promotion. She has been featured in national media outlets such as
BusinessWeek.com, The New York Times, The Washington Post, The Guardian
(UK), Toronto Globe and Mail (Canada), Inc. Magazine, Essence, Working
Woman and many more.
More
info here.
What past
members have said:
I finally
got a project
from a client in my focus market, as a result of my "marketing
machine." It looks like there will be more work on the horizon to
incorporate this icon into their marketing materials. I was able to get
a price on it that is 150 -200% higher than what I could usually get
for this type of project from the small business clients with whom I
typically work. I wanted to thank Ilise, and all of you, because you
did all help me with refining my marketing process. -Lisa
Youngdahl, Lisa
Smith Youngdahl Graphic Design
Read
more testimonials here
and read one participant's blogging journal of the process.
Your
Investment
The investment for this group is totally tax deductible and payable
monthly by credit card or check. (And if you get one good client,
you'll recoup your investment immediately!) There are two options:
- Basic version: Group
process only. $200/month (or $1200 total)
- Premium version: Group
process plus 6 private half hour sessions with Ilise (via phone or
video chat), to use when you choose during (or after) the group
process. $300/month (or $1800 total)
Interested?
Simply fill
out this quick form and
Ilise will get in touch to determine if this group is right for you.
Other
Marketing Mentor Groups:
Create Your
Website Now! Group
Create
Your Email Marketing
Campaign Now! Group
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