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Ilise
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Peleg
Top | 323-202-4600 peleg@marketing-mentor.com
Whether
you’re a freelancer, a seasoned owner of a design firm, or an
aspiring entrepreneur, if you want to succeed in your creative
business, The
Designer’s Guide to Marketing and Pricing
will show you the way.
Based
on 35 years of combined business experience, this creative business
bible will show you how to:
• Determine
who your ideal clients are and how to get their attention
• Choose
which marketing tools are most effective and how to use them
• Create
a smart marketing plan that reflects your financial goals
• Take
small actionable steps toward those financial goals
• Turn
that initial contact into a profitable relationship for everyone
involved
• Talk
to clients about money and get them to tell you their budget
• Figure
out your hourly rate and give accurate estimates for your jobs
You’ll
learn the ins and outs of creating and running a creative services
business – the things they never taught you in school. Plus,
the book is chock full of useful worksheets and checklists so you can
take what you learn and apply it immediately and directly to your
business.