ilise benunpeleg top THE DESIGNER’S GUIDE TO MARKETING AND PRICING
H how to win clients and what to charge them HNew Book Now Available!
 
HHHHHHHHHHHHH
By Ilise Benun and Peleg Top
Co-Founders of Marketing-Mentor.com http://www.marketing-mentor.com shapeimage_4_link_0
Contact Us!
© 2008 Marketing-Mentor.
All rights reserved.
TABLE OF CONTENTS ABOUT THE AUTHORS WEEKLY PODCAST APPEARANCES REVIEWS FROM BOOKS FOREWORD SAMPLE CHAPTER
CONTACT US!
Ilise Benun | 201-653-0783 ilise@marketing-mentor.com
Peleg Top | 323-202-4600 peleg@marketing-mentor.com
 
the designer's guide to marketing & pricing- how to win clients and what to charge them
Whether you’re a freelancer, a seasoned owner of a design firm, or an aspiring entrepreneur, if you want to succeed in your creative business, The Designer’s Guide to Marketing and Pricing will show you the way.
Based on 35 years of combined business experience, this creative business bible will show you how to:
•    Determine who your ideal clients are and how to get their attention
•    Choose which marketing tools are most effective and how to use them
•    Create a smart marketing plan that reflects your financial goals
•    Take small actionable steps toward those financial goals
•    Turn that initial contact into a profitable relationship for everyone involved
•    Talk to clients about money and get them to tell you their budget
•    Figure out your hourly rate and give accurate estimates for your jobs
You’ll learn the ins and outs of creating and running a creative services business – the things they never taught you in school. Plus, the book is chock full of useful worksheets and checklists so you can take what you learn and apply it immediately and directly to your business.