One of the reasons I feel so strongly about the need to choose a target market is because it really makes your marketing easy. Once you’ve chosen that market, all you have to do is find a list of prospects.
And surprisingly, many of these lists are available online. I mean, they’re literally sitting there waiting for you. You’d be surprised by what you can find. (I know the solopreneurs in my current Bi-Weekly Marketing Plan Group were when we did this research together last week.)
At the very least, you can find a list of company names to reach out to, like this one on the web site for the Association of Educational Publishers. If that’s your market, you can either join the group and access the member directory or use this static list and do the legwork yourself to find contact information for your prospects. Either way, it’s a goldmine.
But wait, there’s more. If you’re lucky (and many people are), you’ll find a veritable bonanza of data, like the member directory for the Florida Healthcare Association which lists nursing homes and elder care facilities — with complete contact information!
And if you can’t find it yourself, your public librarian can help.
Do you have any links to prospect lists to share? We could build a treasure trove right here on this blog!