Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).
A client said, “Deidre, your website doesn’t describe the service you provide—at all. You provide so much more. You don’t just write words, you’ve helped me define my business. You have such an awesome way of helping me get out all the things trapped in my head.”
I honestly had no idea I did this.
After talking to a few more clients—it seems I had no idea about many of the things I do.
I wrote the copy for my website when I first started. I wrote about what I thought I was providing, for who I thought I was providing it for. A few years in, after having some clients, and getting a better understanding of their needs and my services, I have more evidence.
Looks like it’s time to revamp my website!
I like that nothing is set in stone. Our businesses can evolve. And even more importantly, our understanding of our businesses can evolve. Because of what my clients shared, I’m starting to gain a new understanding of my own business.
When I work on writing the copy for someone’s website, I ask them about their business. I also ask them for their testimonials—to see what their clients have said—because sometimes we are too close to see our true value.
Evidently the same goes for my own business.
Are you providing what you think you’re providing? Ask your clients … You might be surprised to find out they are getting so much more. And if they are, it might be time to evolve.
How have you experienced evolution in your business?
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