Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).
One whole year ago, I made a research call to a prospect (a web designer). We talked a little, he asked me to send him some info, and I said, “Can I add you to my newsletter so I can keep in touch?”
He said yes.
Last week, I received an email from this prospect. He said that my newsletter had caught his attention, and he was looking to have some content written for his company’s website. He also wanted to make a long term relationship with a copywriter for when his clients need one.
I was surprised! I spoke to this person once, last year, but my newsletter was actually working for me, all this time.
Going into my fourth year of business, I’m realizing more and more that even the little things that take two seconds, really add up and can pay off in the future. So, by remembering to say, “Can I add you?” today, it could bring you business next year or beyond.
I added a new starburst to my marketing plan that says, “Don’t forget: Can I send you my newsletter?”
Have any simple, teeny tiny tips that can make an impact in the long run?