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Why un-newsletters rock…

Posted by Deidre Rienzo on

Welcome to Week 26 of my adventure as a member of the Marketing Plan Group. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning from my group experience.

I got my new logo (thanks to Kara Smith Design), and sent out my un-newsletter (to all 84 of my business friends).

Did I get any response from my newsletter? I sure did. A heap of work to quote on from one contact (who I spoke with a while ago but wasn’t ready yet), a large project from a past client, an invitation to guest blog on an awesome designer’s site, and a few lovely back and forth catch up emails. All spurred by my newsletter about sneezing. Not bad.

A few minutes after I sent the newsletter out, and that first email came back (with the heap of things to quote on), I just started laughing. It can’t actually be that easy, can it? Ilise says “Not always… but sometimes.” Sometimes would have been never if I hadn’t sent that un-newsletter.

I’m thrilled that I now have a system for keeping in touch in place. It’s progress.

And for some reason, it seemed that as soon as I got the ball rolling by getting my new logo, updating my website, and really focusing on my newsletter and my prospects –  things started happening.

My phone was ringing, emails were flying, and quotes were being requested.

So far, I quoted on 5 projects this week and made some great new connections.

All 5 of these projects and new connections came from some area of my marketing machine: the un-newsletter, Google search, blogging, outreach, research calls I’ve made, and social networking. It works! Which reminds me — none of this would have happened for me without the Marketing Plan Group. The next one starts the week of April 5th. Details or form here.

What are some of the best responses you’ve gotten from your newsletters?

The post Why un-newsletters rock… appeared first on The Marketing Mix.


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