Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a copywriting partner to designers, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).
Class two focuses on using that genius to get into a state of flow—and managing it through better systems and processes. Ed shared a few stats that really struck me:
- 98% of people do not improve creativity while multitasking.
- Focusing on more than one task at a time causes a 40% drop in productivity.
- 41% of people spend that interruption on Facebook.
As you probably know, I quit Facebook because it was so interruptive. My focus improved drastically, but I still find things to distract myself with.
Ed suggested we’re so prone to distraction because we’re not sure what to do next. With so much noise, we let our whims guide us rather than our priorities. So true! In class two, I learned:
- A very specific focus technique to help me create solid blocks of momentum on a regular basis. It sounds realistic and efficient. I’m actually excited about it!
- How to align my energy with my activities by paying close attention to my body’s natural rhythms and motivation throughout the day. I’ve noticed that I’m sharpest and most creative early in the day, so my current schedule reflects that.
- How to best manage my daily and weekly time constraints with a capacity worksheet.
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