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Who’s the biggest Brand You?

Posted by Colleen Wainwright on

I don’t know if it’s Yellow Volkswagen Syndrome or what, but lately, every damned thing I read seems to be either about personal branding or social media (or personal branding via social media.)

Wired.com has jumped into the personal brand-mania pool this week with a poll; they’re having readers decide who the most effective self-promoter (i.e., personal brand-er) is.

I have mixed feelings about the list. Maybe it’s the Groucho effect; maybe I’m taking it all too seriously. Wouldn’t be the first time. Surely there’s no big deal about throwing up a silly little poll for fun.

I guess that’s it: it doesn’t seem like everyone is having fun. A few of the entries are genuinely thought-provoking. Was Jesus the world’s best, all-time self-promoter? A rather strong case could be made. Or an equally strong case that our man from Jerusalem was just doing his thing for the sake of the doing, and that people around him leveraged him as a brand.

P.T. Barnum is a good bet—why isn’t he higher up? I mean, I love Tim Ferriss as much as the next nerd (hey! I voted for him!), but is he going to have the enduring power of an Edison or even a Muhammed Ali, both extremely savvy self-promoters? And I really don’t know—I’m just sayin’.

Or maybe I’m asking. What do you think? Would love for you to bop over to the list, come back and let us know what you think. (Voting optional!)

The post Who’s the biggest Brand You? appeared first on The Marketing Mix.


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