Tom Tumbusch has taken the idea of “making cold-calling into a game” to the next level. He has created: Cold-Calling Bingo! And it goes without saying that everybody loves bingo.
Here's how the game works: grab your calling list and your Bingo card and start dialing. Each time you get stuck, mark or cover the square that matches the situation. For example, if the person who answers won't connect you to a decision maker, cover the square that says "Can't get past receptionist."
Play continues until you have a straight line in any direction: vertically, horizontally, or diagonally. I leave it up to you whether or not you shout "BINGO!" to the prospect on the other end of the phone line. (Who knows…it may revive the conversation.)
Use it on your own or challenge another freelancer to see who can get a row first. Better yet, see who can cover a full card! Just don't get so involved in the game that you're disappointed when the person you're calling is actually interested in hiring you. That, after all, is the prize you're really playing for, and this is a fun way to help you stay positive and get the results you want faster.
Download your Cold-Calling Bingo card here: http://www.marketing-mentor.com/pdf/cold_calling_bingo.pdf
But watch out… this might happen to you too!
An update from Tom shows strange results:
So after I created the Bingo card yesterday morning, I put it to work for myself. I got the "Voice Mail" square on my first call, but on my second call I ran into a snag: the prospect I was calling was totally interested! The company needs writers all the time, the prospect requested samples and signed up for my E-Newsletter. Not being attached to the outcome produced the desired result!
Give Cold-Calling Bingo a try, and let us know what happens!
Cold-Calling Bingo was created by Tom N. Tumbusch of WordStreamCopy, specializing in crisp, memorable copy for green businesses and the creative agencies that serve them. When you need copy that creates action, visit http://www.wordstreamcopy.com.