Yesterday, inspired by the TEDx talk by Marketing Mentor client and HOW Design Live speaker, Terri Trespicio, my message was “Don’t waste your time searching for your passion. Instead, take action and bring your passion to whatever you’re doing.” (Read that post here.)
But because this is my blog, I reserve the right to contradict myself. So today’s message is, “Sometimes finding your passion is not at all BS.”
This apparent turnabout was inspired by Jan Huling, a bead artist (she calls herself a “beadist”) whose work is currently on exhibit at the Hoboken Historical Museum, as well as being included in many private collections and represented by the Duane Reed Gallery.
Jan quit her day job in 2008 to become a full time artist but hers is not an “overnight success” story.
It took some time for her to find success. I am especially interested in the lessons learned on the way.
Here’s a good one: She started by showing her work at craft fairs. She spent a lot of money on travel and everything it takes to have a booth and although attendees loved her work, most didn’t buy it.
But as soon as her work was placed in an art gallery, it started to get the attention (and the prices) it deserved.
So once again, it’s all about the target market. Although the craft audience raved about the work, they weren’t going to spend the money. The fine art market, however, was — and didn’t hesitate.
So the lesson is — and this is true no matter what you’re selling: make sure you’re reaching the right audience — the ones who value your work and have the money to spend.