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What you need before initiating contact

Posted by Ilise Benun on

shutterstock_64291975

I think I hit a nerve last week in my Quick Tip about how taking one action 20+ years ago led me to where I am today. I suggested, “Do something. You have no idea what the outcome will be. Or where it will take you.”

One reader responded with this:

Thank you Ilise, this email came when I needed to hear just what you had to say. I’ve been thinking of proposing a workshop and keep getting cold feet.

Is it a good idea(?), will they want to try it(?), do I have enough experience(?) . . . blah, blah, blah.

I’m going to take your lead and put it out there. Even if I don’t know how much to charge, how long it should run . . . maybe they can help me answer those questions.

This comment reminded me of something that seems to stop people often: the belief that before you initiate contact you first must have all your ducks in a row…and prepared answers for every possible question at the ready.

Not only is that unnecessary, it’s pretty much impossible.

You have no idea how anyone will respond. Or what questions they will ask. And these exchanges don’t have to happen in an instant; you’ll have time to formulate a response. You can always say, “Let me consider that and get back to you.” In fact, that will keep the conversation going, which is what you want!

So in a nutshell, you don’t need to know the answer to every question before you say hello!

Just say hello. Find out what the questions are and then continue the conversation. And if you want feedback before reaching out to someone, I’d be happy to help.

*Dog with phone image, courtesy, Shutterstock.

The post What you need before initiating contact appeared first on The Marketing Mix.


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