Sometimes, clients simply don’t understand the value of design or advertising. As a creative professional, you might want to educate them. If a client says:
"Hiring an experienced designer will cost me a lot of money." or "Advertising is too expensive."
Designer, Dawn Mitchell, suggests saying: "Yes, it can be expensive, but if you compare the cost of wasted advertising efforts, it will most likely be money well spent… both in time and money.
If you see advertising as an investment and not an expense, you will quickly realize that having a professional design can actually help your bottom line. How many clients do you need to get in order to make your advertising work? Compared to how much money you can make with a particular advertising campaign, the cost may be nominal. It's also imperative to do the right type of marketing for your needs and a professional can help you with that.”
If money matters leave you searching for words—the Creative Professional’s Guide to Money provides great language and guidance for a number of money-related situations.
The post What to say … when the client claims, “advertising costs too much” appeared first on The Marketing Mix.
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