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What to do when you get into overwhelm

Posted by Ilise Benun on

A client writes, "I’m so busy, I can’t get to my work. I have two freelancers working on projects. I spend most of my time writing proposals, meeting with new clients and prospects. Half my time is non-billable. What am I doing wrong? How do I make more of my time billable?

Our answer comes from Lee Silber (a.k.a. Creative Lee), author of 11 books, including Time Management for the Creative Person (and a few others in that series).

We can’t have it all—at least not all at once. We must make choices about what to focus on now. It’s at the core of our success—the choices we make about how we spend our time. To do this we have to separate good from great. (Of course it’s "great" we want.) To do this I suggest using a little left-brain thinking in the planning process. (We can save our right brains for creating.)

When left-brainers feel overwhelmed they make lists. They also prioritize what’s most important. We right-brain thinkers are good at spinning all our plates at once and only worrying about the one that looks like it’s about to fall. So, let’s try the left-brain approach and see how it works.

  1. Make a list of everything you are spending time on. All your projects, proposals, personal stuff, and so on.
  2. Next to each one rate it with dollar signs ($) 1-5. One means it has very little chance to produce revenue and five means it has a good chance.
  3. Then rate each item on your list using a check mark on how urgent it is. One check means it’s not urgent, five means you need it done.
  4. Using a heart, rate each item based on how much you want to work on it 1-5. How excited are you by it?
  5. Lastly, using plus signs, rank the item based on it’s importance to your career, or any other criteria you feel is key.

Now you can see what is of the highest priority, and what to focus your time and talent on.

Try this and let us know what happens.

The post What to do when you get into overwhelm appeared first on The Marketing Mix.


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