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What to do when it’s not a good networking event?

Posted by Ilise Benun on

A client recently told me about a networking event he attended where it didn’t even feel appropriate to offer his card. I’ve been to that sort of event. We all have, I think.

Either it seems like everyone already knows each other (and aren’t interested in knowing you). Or they’re looking for prospects for themselves and not open to you, if you aren’t one. Or sometimes the purpose of the event isn’t networking. What to do?

Here’s my advice: First, adjust your expectations. Then, find the one friendliest, most open person in the room and go as far as you can.

Any other ideas?

The post What to do when it’s not a good networking event? appeared first on The Marketing Mix.


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