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What does it mean to be a “strategic partner” to your clients?

Posted by Ilise Benun on

We've been talking a lot lately about the need to be a strategic partner to your clients, rather than a "pair of hands." But what does it mean to be a "strategic partner”?

That's something I discussed in my recent podcast interview with CFBC/HOW Live speaker, Douglas Davis, in preparation for his session, Creative Strategy and the Business of Design.   Shutterstock_109553405

Here's a bit of what he said:
“As a partner, you’ll have a more visible role and be more responsible for presenting your work to decision-makers. You'll have to get over the nerves and develop the skills that will allow you to do this, so you can be perceived as someone who provides business solutions rather than ‘creative.’ Step up and deliver what these people need. If you can’t present it then you can’t defend it.”

Listen to the interview here.

So what skills are necessary? Organizational, verbal, presentation and, of course, thinking skills.

Do you have them? Can you learn them? Yes you can. CFBC/HOW Design Live is a great place to start. Come see Douglas Davis, along with other expert speakers—and turn yourself into a strategic partner for your clients.

Use my discount code (ILISE14) to get $50 off your ticket to HOW Live or CFBC this May 12-16, 2014 in Boston.

* Partnership image, courtesy, Shutterstock.

The post What does it mean to be a “strategic partner” to your clients? appeared first on The Marketing Mix.

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