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What content should you be writing?

Posted by Jill Anderson on

evaluate-web-content

I put blog posts and newsletter content out into the world because I want to help and inform people—and keep my clients and prospects updated on what I’m doing. (As Ilise wrote in a recent Quick Tip, there is a certain “magic” to content marketing — although it’s not the magic you probably imagine.)

Yet while putting the material out there is high-five worthy, it isn’t enough. We put a lot of work into our content, right? It only makes sense if someone is actually reading it!

We have to be writing stuff that resonates—that people want to read. And how can we tell if they want to read it? By checking the stats. Stats don’t lie, my friends.

Since I’ve been blogging for 3 years (I have a total of 64 posts and counting) I figured now was a great time to see what worked, what engaged, and what didn’t. Obviously, I want to write more about things that people care about. I assessed my content in three ways:

  1. Most popular blog posts
  2. Most commented on blog posts
  3. Most popular day and hour
  4. Top MailChimp campaigns

See what I figured out in my latest blog post, How to evaluate your web content.

Hi, I’m Jill, a web designer/developer who partners with talented designers, copywriters, and agencies on their websites, and their client’s sites. I’m passionate about crafting beautiful and innovative WordPress websites focused on clear positioning and positive user experiences. See my work & get my free report, 5 Tips for Partnering with a Web Designer.

The post What content should you be writing? appeared first on The Marketing Mix.


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