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Warming up cold calls

Posted by Ilise Benun on

So many people don’t make cold calls or follow-up calls because they don’t know what to say, especially when the other person is not responding. But one of my favorite phrases to use is this:

"I’m calling again and being persistent because I/we really want to work with you and your company. We think it’s a good fit and we’d love to opportunity to see how we can help you."

Then, (if it’s an email message) I sign off with "Optimistically." One prospect who responded actually told me it was because of the word "optimistically."

Go figure.

Do you have any favorite phrases that get people to respond?

The post Warming up cold calls appeared first on The Marketing Mix.


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