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Using your website to qualify prospects

Posted by Ilise Benun on

In my latest podcast, I asked Mark O’Brien, CEO of Newfangled and author of one of my favorite books, A Website that Works, lots of questions about how to use a website to filter out “non-ideal” clients. Here’s what he suggested:

  • Make sure the site is designed and planned properly so you’re attracting the right people in the first place. The best way to make sure you’re attracting the right volume and right sort of prospects is to have strong content strategy in place: a plan for adding unique, expertise-based content to your site on a regular basis. This way, people who don’t know who you are, but need your knowledge, will show up.
  • Post your prices. As a huge advocate of posting your pricing on your website, we find it’s helpful to post ranges for the sort of work you do. It’s also important to list the minimum level of engagement. It forces you to be more specific about the kinds of work you do on your website.

That’s not all, of course. Listen to the 8-minute interview here

This is one of the tools I offered as “web extras” to my recent article in HOW’s September 2012 Self Promotion Issue. These tools will help you get more clients–and make sure they’re the best ones for your business. In addition to this interview, the tools include:

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