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These 4 things = a viable niche

Posted by Ilise Benun on


Do you know what to look for on a trade association web site to determine if a niche is viable?

(BTW, if you don’t have a niche, take advantage of my free 30-minute mentoring session and we’ll figure it out together.)

Your niche is viable…

  1. …if it has events you can attend (ideally in person).
  2. …if those events address the issues you can help with (web sites, marketing, etc).
  3. …if it has a list of members, ideally open to the public. (You’ll be surprised how many do!)
  4. …if your competition is also pursuing this market. (That’s often a good thing.)

Speaking of niches, my new tool, The Pick a Niche Kit, is on sale this week, so I’ve turned on the content faucet on this topic. Here’s the latest to bookmark and/or check out now:

The post These 4 things = a viable niche appeared first on The Marketing Mix.

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