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The trouble with talking to everyone

Posted by Ilise Benun on

“When you try to talk to everyone, you end up saying nothing.”

Peter Levinson from LevinsonBlock said this in his recent newsletter, and I couldn’t agree more.

What I love about this newsletter:

  • Peter starts by making a personal connection to his butterfly garden, and then relates it to a great business point.
  • He gives specific, meaningful, practical advice.  
  • From his blurb at the end of the message, it’s evident that Peter’s not trying to talk to everyone either and so practicing what he preaches.

Newsletter writing tip: Don’t assume your clients know what they’re doing—even if they’re big, corporate marketing people. What you have learned about marketing and targeting for yourself –can also help your clients.

Have you chosen a target audience yet? If not, my next Beginner Marketing Group starts May 14th.

The post The trouble with talking to everyone appeared first on The Marketing Mix.

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