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The nexus between organization and promotion

Posted by Colleen Wainwright on

One thing a lot of people don’t know about Ilise is that her roots are in professional organizing. I forget it myself, since she’s so good at marketing, self-promotion and helping other people get a handle on their own tasks in those areas.

But a quote of hers for a story in this recent edition of The Oklahoman reminded me of the link between one and the other. She talks mentions that she "consistently found information on self-promotion at the bottom of piles of paper that people saved." Clutter was literally getting in the way of her clients’ ability to promote themselves—and, I’m sure, a lot of other tasks.

I struggle with staying on top of things myself. On the one hand, I’m a huge fan of organizing as an art or even a science; on the other, I’m really abysmal at the day-to-day practice of staying organized, and implementing my tools and systems to actually get my work done.

I’m wondering if I’m alone in this, or how alone I am in this. Are you organized? Do you use your skills in service of work? Or do you get a lot of stuff done, self-promotion and marketing included, despite being disorganized?

(Thanks to Kay Stout for the heads-up on the article.)

The post The nexus between organization and promotion appeared first on The Marketing Mix.


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