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Take a client to lunch this week

Posted by Ilise Benun on


In this week’s Quick Tip, I am advising everyone to think of one client they could be doing more for and invite them to lunch to celebrate the year’s work and get feedback on how to improve it for next year.

Often, this conversation generates ideas for how else you could be helping your client grow their business.  They may not even be aware of what else you can offer — have you noticed that clients have an annoying habit of pigeonholing you based on the work you’re doing.

But if you do this, you will be perceived as a consummate professional – separating you from all those other people trying to get their business.

You don’t have to do this with only one client – the more the better.

And the lunch doesn’t have to happen this week – it could take place during the down time between the holidays or even early in the New Year.

What? You don’t want to rock the boat by asking for feedback because it might be “negative”?

Get over that! Don’t be afraid to hear what you need to improve. You need the feedback to get better clients. (We all do!)

And who more qualified to tell us what isn’t working than our current clients? They know best.

*Lunch photo, courtesy, Shutterstock.

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