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Does this sound familiar?

Posted by Ilise Benun on

Photographer, JC Candanedo (aka Grey Pistachio) had been reaching out to a potential client but getting no response. He decided to stop reaching out…until he read my recent post, Don’t Assume Anything. JC says, “I realized that my assumption was making me self-boycott my business.” In his blog post about...

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Don’t Assume Anything

Posted by Ilise Benun on

Have you ever reached out to a prospect and not heard back? Well, I just got this message from the infamous and generous Jim Gorman (who has shared his proposals and words of wisdom with us over the years). Jim had met a prospect at a conference last year. He...

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Excellent Email Marketing Example (that worked on me!)

Posted by Ilise Benun on

Yesterday I received this email message from a stranger – you might call it a cold email, although it was straight out of the warm email prospecting playbook – offering to help grow my online store. Ilise, I’ve spent the morning looking through your website and product offerings. I’m impressed!...

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